Essay about Gender Stereotypes Among Children's Toys

There was a distinct division of the boys and girls toys by the representation of colors. The majority of the boy toys were mostly blue, green and red. This appeared to be resemble a more masculine side because the colors were of a “rugged” dark under tone. While

Further, certain toys seem to suggest that boys are valued higher in society than girls (Starr, 1999). The information appears to show that there may be more stereotyping with regard to toys offered to boys. It seems that most parents choose more masculine and gender-neutral toys for the boys such as, soldier action figures, wrestling kits, and karate fighters (Starr, 1999). These types of toys encourage competitive and aggressive behaviors, however; they are also more constructive, conductive to handling, and more reality based (Starr, 1999).

​“girls’ toys were associated with physical attractiveness, nurturing, and ​domestic skill, whereas boys’ toys were

The toy section at Target had many clear differences in the toys for boys and the toys for girls. The types of toys that were out on the shelves were different, but also the way the toys were presented were different. Girls toys mainly consisted of stuffed animals, dress up clothes, babies and dolls including Bratz, Barbies and fairies. The primary colors of all these toys consisted of different shades of purple, pink, and white. There were bits of blue and yellow but it seemed that all the colors stood out and had a type of feminine aspect to them. Besides color, the girl’s toys were often soft and fuzzy or

Toys play an important role in childhood development as children learn roles and skills from playing. As a result, the toys children are subjected to have an affect on which roles, interests, and skills are learned and practiced. Through Lego’s product Duplo, I will demonstrate the influence particular gendered toys have on children and their performance of traditional gender roles. Gender, which is a learned performance, is something society has been taught from a very early age and toy advertising has played a significant role in reinforcing the performance. One tradition that is reinforced and naturalized by society is the ideology of a male dominated society, representing strong characteristics of heterosexuality and masculinity; also known as hegemonic masculinity. Therefore, using Ideological Criticism, I will analyze how through the branding and design of Lego’s Duplo toys, children have been constructed to do gender differently, ultimately perpetuating and reinforcing hegemonic masculinity.

The authors use toys as an example for gender specifying children as male or females. They did a study to see what kind of toys that toddlers had at home. They found that girls had more toys for parties, wedding, cooking, and motherhood. And boys had toys that helped them with automotive skills and building skills. They express how parents do this to show children what they want them to do when they get older. Parents buy children toys to set their gender types early so kids know what gender type they have at an early age.

The store in which I completed my observation was Target. Target’s general layout made it easy to decipher the section designated for boys and the section designated for girls. While Target did not specifically label the aisles by gender, it was not difficult to decipher where the toys for each gender were located. The section designated for boys encompassed about three aisles consisting of various toys that would interest boys, while the section designated for girls encompassed three aisles as well. Target also consisted of about two aisles of gender-neutral toys. The kinds of toys offered for boys included guns, action figures, building sets, and cars. Types of toys offered for girls included dolls, stuffed animals, play kitchen sets, and

In the world of toy marketing, choices are made with direction put in place for both genders (girl and boy). For example, as I walked down each toy aisle, I felt the gender conformity among the parents as they were with their children. With multiple aisles and two dominant colors (pink and purple) designated for girls, the message (in my perspective) marketed on the toy package yelled: “Your ambition is to be stylish, while a nurturing mother who partakes in domestic works!” In addition to the toy packages being in pink, the words (on the toy) were predominately frivolous and amusing. On the contrary, the boys’ aisle contained wide varieties of colors, although the color blue caught my eye the most. The boys’ toys entailed sports, building sets, as well as action figures. Conversely, the message in my perspective, marketed on the toy package screamed: “You have the power to do whatever you want; however, it is imperative that you build yourself physically, as well as train yourself in order to properly excel.” This type of act, referred to as the social role theory—“a gender difference that mainly results from the contrasting roles of females and males” (p.165),—gives a great cause of difference in gender regarding power, nurture, and

Claire with help from sociologist Elizabeth Sweet, they attempt to go back in time trying to find the cause of all this. Before the 1960s, girl toys mainly focused on homemaking and boy toys were centered on the industrial economy. This research shows that all this changed significantly with the rise of feminist movements in the 1970s. The change did not last long as in the 1990s, and gendered toys came back with a bang! With action heroes and princess in the market.

Our roles as men and women start at the hospital when we are born. Boys get blue blankets while girls get pink blankets. The toys we play with growing up are targeted at either males or females. Toys that are made

1. I did my research on toys at Target. What I discovered was that mostly all gender-neutral toys have to do with educational toys and toys for children whose mindset does not see that’s a girl or boy toy. All the gender-neutral toys were colorful, but mostly used green, blue, yellow, and red colors, thus making targeting boys and girls. What I found in the masculine toy section was that mostly all the toys were blue, black, or dark colors. Lots of toys promoted violence like the Nerf guns and Power Ranger toys with their swords and killing the bad guys. They also promoted sports balls and cars only in the boy section when girls can play with these as well. What I found interesting is that they had Jake and the Neverland Pirates toys and

Toys play a major role in socializing young kinds into “appropriate” gender roles. The first obvious characteristic that separates toys for boys and toys for girls,

Girls liked playing with toy dolls that they could make say and do what ever they wanted, and they could live in a fantasy world with their friends. Boys liked playing with their toy trucks and tools because it was fun to run things over and play with toys in the dirt, or with the tools, they act like they could actually be like older boys or their fathers and build stuff. Neither one of the toys that the boys played with seemed that it would scar them for life. With Barbie they more and more have made her a more positive role model by having her say encouraging things. So when it comes down to it, how a young boy plays with his toys is the same as how a young girl plays with her Barbie’s because they both just want to have fun with a toy, and they can make it do whatever they wanted. Young children could have control over something which both genders liked to do.

Gender socialization often begins early once parents are shown the sex of their child; from then on, baby showers are planned according to gender “appropriate” colors, which are often pink for girls and blue for boys. Even differences in how children are spoke to can be picked up easily in Western cultures. Girls are called pretty and sweet, whereas boys are handsome and strong. Ultimately, the way children learn to identify with their gender culture is in part due to not only family and friends, media, schools, and religion, but also from the toys that may inexplicitly advertise gender expectations. Gender-typed toys may be bought for children as a way for parents to encourage and reinforce gender-appropriate behaviors. However, recent debates have engulfed toy manufacturers and major retailers, which has brought about changes in toy design and marketing in an effort to make reflect more realistic and gender neutral options.

and the activities they encourage. In one study parents were asked to sort toys into masculine,