Gender Stereotypes In Disney Movies

Walt Disney over the years has impacted the lives of millions of children with his animated films. His Disney movies have evolved in the last years and have moved from the traditional damsel in distress theme. Specifically, the classic movie Cinderella gives the wrong idea about what it is to be a woman for young girls. The movie portrays a young woman facing emotional, mental, and physical abuse by her evil stepmother and later falls in love with a charming prince. However, if viewers take a closer look, Disney’s anti feminist message is firmly emphasized. The story of Cinderella is sexist due to it’s lesson to girls that beauty and submission will award them a rich bachelor. This is seen through Cinderella’s submissive behavior, Prince

Disney movies have been the leading outlets for child education and social learning. Due to such power of influence controversies have been raised which include the following, but not limited to, gender roles and stereotypes, issues of independence, and misrepresentation. Many people argue that despite the morals and messages that occur within such films there are still underlying messages that deal with beauty standards and norms. However, others may argue that Disney is evolutionary and evolved the imagery of male/female standards. The controversy then becomes: are Disney films doing more harm than they are good? Due to certain themes brought on by such movies, it has left younger audiences with both positive and

Disney strongly portrays gendered stereotypes using their eleven official princesses. Young children, specifically young girls in this case, are extremely susceptible to being influenced by the portrayal of these gendered stereotypes. Golden and Jacoby performed research regarding how preschool girls interpret the gendered stereotypes shown through Disney Princess media, through both the young girls’ pretend play behaviors and the discussion of the princesses. Golden and Jacoby performed this research project in order to examine the perception of young girls in relation to princesses and awareness of gender-role stereotypes, a different research study found that girls who lived and accepted gendered stereotypes, in believing that women

The effects of the portrayal of the princesses can be positive or negative. Young girls have become more imaginative by watching Disney films. According to Stephanie Hanes (n.p.), “’For 75 years, millions of little girls and their parents around the world have adored and embraced the diverse characters and rich stories featuring our Disney princesses.... [L]ittle girls experience the fantasy and imagination provided by these stories as a normal part of their childhood development’.” Also, children are encouraged to believe and hope. In most Disney movies, the characters convey the message that we can believe in true love (10 DISNEY MOMENTS THAT PROVE LOVE IS ALIVE AND WELL

Starting its production of films in the early 20th century, Disney has become a very popular company targeting an audience of children and adults. By the 21st century, its films has gone through many changes according to trends during those periods of time, especially with relationships between males and females. Men has always been prominent compared to the women in the movies. Women were displayed to be very dependent on male characters to come rescue them, no signs of independency are apparent until recent contemporary films. In the movies Mulan and Aladdin, the women were more free spirited and less dependent on men. In this case, Disney films begins to break that barrier of gender roles within a relationship as a couple, changing the view of gender expectations similar to this day.

Cramped in a small Los Angeles office, Walt Disney drew a few larger than life cartoons. After Disney’s big hit Alice Comedies and cartoons of Mickey and the gang, he moved his office to Burbank, California. There, Walt and his brother, Roy, came up with their most famous movies such as Cinderella, Snow White, and Alice in Wonderland. Now with two American amusement parks, three international parks, multiple cruise lines, multiple resorts, over five hundred films, and over thirty academy award, it’s hard to not heard of Disney. Every boy or girl has at least seen or heard of Disney movies. It’s such a big part of society today that it becomes influential in a kid’s childhood. This project will look at the underlying effect of the Disney princess phenomenon and how it shapes a young girls’ perspective of herself and how she’s “supposed” to be.

What young girl does not dream of becoming a princess and living in a castle happily ever after? Virtually every young girl identifies with princesses and has watched at least one Disney Princess movie. From the first movies of Snow White and Cinderella, to the later movies of The Little Mermaid and Beauty and the Beast, to the most current movie Moana, Disney Princess movies permeate not only the movie theaters, but also our culture. In fact, “becoming a princess is as easy as purchasing a tiara and hosting a princess-themed birthday party or buying a Halloween costume and playing pretend” (Garabedian, 2014, p. 23). Nonetheless, as declared by Princess Merida in the movie Brave, “there comes a day when I don’t have to be a princess. No rules, no expectations. A day where anything can happen. A day where I can change my fate” (Andrews & Chapman, 2012). In other words, does the life of a princess measure up to the expectations of little girls everywhere? The Disney Princess brand has grown incredibly popular, especially with young girls. In spite of this, the franchise has also become extremely controversial due to potential gender stereotypes in the films. “Gender is one of the most discussed topics in today’s society…[it] represents and also reproduces certain attributes, expectations and roles which are associated with male and female…influencing the views and opinions of future generations” (Maity, 2014, p. 31). Yet, is the Disney Princess brand harmful to young children due to gender stereotypes? Two essays that contemplate the Disney Princess brand and gender stereotypes with opposite viewpoints on this controversial issue are “Girls on Film: The Real Problem with the Disney Princess Brand” by writer Monika Bartyzel and “In Defense of Princess Culture” by writer and mother Crystal Liechty. However, Liechty’s essay “In Defense of Princess Culture,” is the most effective article in convincing the audience of her point of view due to the claim, support, warrant, language, and vocabulary employed.

For decades now, Disney Corporation has been providing us with countless films made to delight and amuse children and adults alike. But not all Disney films seem particularly appropriate for their target audience. Many of these films portray violence, gender inequality, and skewed views of leadership roles that seem altogether inappropriate for impressionable young children. Better and more contemporary heroines need to be added to Disney’s wall of princesses in order to counteract years of sexism.

Disney princesses are fun for all ages, but their target audience is young children and “as children grow and develop, they can be easily influenced by what they see and hear”. Therefore, what they see and hear in Disney movies leaves an impression on them. The first princess, Snow White, was created in a time where each gender and race had a specific role in society. Recently, many believe that Disney has come a long way in regards to gender and race since Snow White, as several multi-cultural protagonists have been introduced subsequently, and gender roles do not appear to be as stereotypical as they once were. However, many of the apparent innocent messages about race and gender in these movies, can be exposed as otherwise. Despite

Disney directly exposes the idea that young girls should make their main goal in life to find their prince charming, fall madly in love, and live happily ever after. Making young girls’ aspiration in life revolve around finding a man of their dreams “transfix[es the] audience and divert[s] their potential utopian dreams and hopes through the false promises of the images [Disney] cast[s] upon the screen” (22). Disney tells the audience that women need a man to be happy. Disney presents the idea that women are dependent on me. Just like in The Little Mermaid, Ariel goes as far as surrendering her voice, to a witch named Ursula, and abandoning her family in order to be with her prince. Ariel also trades in her life as a mermaid, drastically changes her body, and sacrifices her greatest talent all in order to win her prince. Disney sends the message that girls need to give up their talents and lives in order to be with a man. Disney suggests that a woman’s main priority is her lover, no one or nothing else. Disney effectively portrays women in a negative way, depicting them as weak and needy. No attempt to break the stereotypical gender roles of women are evident however, these stereotypes are growing as Disney instills this image of women in the minds of viewers.

The central objective of the present study was to investigate how the influence of individual’s favorite Disney princess, Cinderella or Mulan, can impact participant’s beliefs on gender role and romance. In this study, participants that favored Cinderella held a more traditional belief on gender roles compared to those who favored the Disney princess Mulan. This finding supported our first hypothesis. This could be because of the traditional female role that Cinderella held throughout the movie in comparison to Mulan. Unlike Cinderella, Mulan was portrayed like a soldier, who had a strong-minded character. Mulan did not fit into the stereotypical model of what its meant to be a female, instead, she transcended the gender binaries. In contrast, Cinderella was portrayed as your stereotypical female character. She was depicted as a loving and nurturing caregiver who was also very submissive and weak. All in all, Cinderella was basically a damsel in distress with her evil witch being her stepmothers and stepsisters. This sharp contrast in characters and their message may influence children in different ways. We as people are more prone to gravitate towards things we resonate with on the terms of our experiences, values, beliefs and even our philosophy on life. Therefore, it was assumed that people who favor Cinderella would have a more traditional view of gender roles.

Disney is one of the most successful and largest companies in the world. They have their hand in nearly every form of entertainment as well as media, and broadcasting. Disney is best known for their animated films, unique cartoon characters, catchy musicals, and fairy tales that most of us were first introduced to as children. They are one of the few entertainment companies in the World whose primary demographic is children and teens. Nearly everybody is familiar with the Disney name and its brand, and its realistic to suggest that nearly everybody has experienced a Disney film and animated character at some point in their lives; which may have helped to influence them or their behaviors or even their

Children are the future—the next generation that will inherit the earth. And for that alone families try to instill the proper values into their children in order to teach them how to govern themselves when they become the deciding generation. This is done through social messages transmitted to younger generations. But as society’s values change, so too do the social messages. After all, only a few generations ago the role of homemaker was solely designated to the woman, and the idea of a woman working side by side by men seemed unfathomable. Now, women are widely accepted as equals to men. This radical change in how women are viewed can be partially attributed to the transformation in gender messages conveyed through various mediums. And nowhere is this change more evident than in Disney movies, one of many facets of gender messaging. The messages Disney movies used to convey with their classic princesses—Cinderella, Snow White, Sleeping Beauty—and the ones they

A young girl with black hair and brown eyes sees a beautiful princess named Cinderella who has blond hair, blue eyes, and flawless skin. She believes she will never be as radiant and beautiful as the princess because they don’t look alike. Like this girl, there are many cases of Disney films having lasting negative effects on children. Disney influences children more than any other age group since most merchandise and movies are geared toward younger audiences around thirteen or younger. Walt Disney Productions have a negative effect on children through stereotypes, violent actions, and sexism presented through its characters’ physical characteristics and actions. Disney has been

For my final paper where we had to pick a topic from current popular culture, I decided to write my paper with the focus on Disney movies. More particularly with the focus on the Disney princess movies. When it comes to the Disney movies they have always been and will always be such a huge part of our society. While growing up most children grow up watching these movies and get the idea that that is what they want to be when they grow up. When you ask a young girl what she wants to be when she is older there is a good chance that she will say that she wants to be a princess when she grows up. I have always been such a huge fan of Disney movies and I have a feeling I always will be. I found it very interesting this semester when we spend the short class period talking about the Disney female and male characters. It is rather interesting and something that I can say that I really never noticed before but the fact that the majority of all the female characters all had the same face shape. Whereas the males there were none two that were the same. However for this paper I will be looking into the relationship to cultural meanings about gender and other identity markers, such as race, sexuality, and cultural norms as seen in some of the more classic well known Disney movies.