Gender Stereotypes In Disney Princess Movies

Disney strongly portrays gendered stereotypes using their eleven official princesses. Young children, specifically young girls in this case, are extremely susceptible to being influenced by the portrayal of these gendered stereotypes. Golden and Jacoby performed research regarding how preschool girls interpret the gendered stereotypes shown through Disney Princess media, through both the young girls’ pretend play behaviors and the discussion of the princesses. Golden and Jacoby performed this research project in order to examine the perception of young girls in relation to princesses and awareness of gender-role stereotypes, a different research study found that girls who lived and accepted gendered stereotypes, in believing that women

Disney directly exposes the idea that young girls should make their main goal in life to find their prince charming, fall madly in love, and live happily ever after. Making young girls’ aspiration in life revolve around finding a man of their dreams “transfix[es the] audience and divert[s] their potential utopian dreams and hopes through the false promises of the images [Disney] cast[s] upon the screen” (22). Disney tells the audience that women need a man to be happy. Disney presents the idea that women are dependent on me. Just like in The Little Mermaid, Ariel goes as far as surrendering her voice, to a witch named Ursula, and abandoning her family in order to be with her prince. Ariel also trades in her life as a mermaid, drastically changes her body, and sacrifices her greatest talent all in order to win her prince. Disney sends the message that girls need to give up their talents and lives in order to be with a man. Disney suggests that a woman’s main priority is her lover, no one or nothing else. Disney effectively portrays women in a negative way, depicting them as weak and needy. No attempt to break the stereotypical gender roles of women are evident however, these stereotypes are growing as Disney instills this image of women in the minds of viewers.

Disney princesses are fun for all ages, but their target audience is young children and “as children grow and develop, they can be easily influenced by what they see and hear”. Therefore, what they see and hear in Disney movies leaves an impression on them. The first princess, Snow White, was created in a time where each gender and race had a specific role in society. Recently, many believe that Disney has come a long way in regards to gender and race since Snow White, as several multi-cultural protagonists have been introduced subsequently, and gender roles do not appear to be as stereotypical as they once were. However, many of the apparent innocent messages about race and gender in these movies, can be exposed as otherwise. Despite

Moana is a unique film that is released by Walt Disney in 2016. A typical Disney film consists of a beautiful princess who wants to find a true love in her life; however, Moana, the main character of the film, broke all the stereotypes and expectations of a Disney princess since Moana’s conflict does not arise from a love interest, but from a desire to save her island. The story of the movie is that there is a girl who lives on the island, but her island is dying because Maui stole the heart of Te Fiti. Therefore, her purpose is to across the ocean to find Maui and make him return the heart of Te Fiti in order to restore life on the Motunui Island, but the chief of the island “ her father “ wishes for their people to stay within the confines of the island’s reef because he thinks beyond the reef is dangerous, but Moana went against her father’s

Bartyzel’s wide array of evidence to support her claim that princess culture narrowly defines what femininity means to young consumers makes her argument compelling. She used Disney’s unfitting princess makeover of the character Merida from Brave - who desperately fought against princess ideals in the movie - as an example of how Disney has a habit of backtracking their own progress. Bartyzel also provided accounts from mothers who support her claim by expressing that their daughters’ behavior had been shaped by princess culture. Additionally, Disney routinely overshadows the darkness of traditional fairy tales with overly idealistic narratives and has a history of depicting harmful racial stereotypes, problematic female characterizations, and unrealistic storylines (Bartyzel, 2015). Bartyzel examined these stereotypes and problematic characterizations with the design alterations made to Disney princesses; specifically, princesses of color. Finally, Bartyzel reinforced her argument by conveying that women are diverse and to overlook these differences affects how young girls view themselves. Bartyzel’s professional presentation, the various forms of evidence, her counter-arguments, and her examination of the different issues tied to princess culture helped convey a strong argument.

According to A Dictionary of Journalism, the media is defined as journalism as part of a much broader field of public communication organizations, including newspapers, magazines, radio stations, TV channels, the film industry, the music industry, websites, advertising, and public relations. For young children, media plays a predominant role in developing schemas of one’s identity, including body image, and gender roles. Young children spend the majority of their time viewing media, therefore the process of generating one’s identity based on his or her observation of media is inevitable. Disney’s princess movies have brought significant effects to children’s development of their identities. There are three main stages of Disney movies. The first stage is the “princess” stage, where the movie depicts the most stereotypes (i.e. Snow White and the Seven Dwarfs). The second stage is the “rebellious” stage, where the princesses are illustrated as curious and adventurous, yet still show the aspect of female stereotypes (i.e. Jasmine in Aladdin). The third stage is the “hero” stage, where the princesses are shown to fight the female stereotypes (i.e. Mulan). Although Disney has portrayed more complex, yet evolving gender roles as time went on, Disney’s princess movies had significant effects on young audiences by planting changing gender stereotypes.

Cassandra Stover explains in her Journal Damsels and Heroines: The Conundrum of the Post-Feminist Disney Princess, the dramatic shift with Disney princess at the peak of the late 1980s and early 1990s. She explains that the shift can derive from feminist movements and how the change can be directed to the third wave of feminism. She examines the original Disney princesses and decribes them to be more passively aggresive and unindependent, while the new princesses are more independent and brave. The author then explains if the shift from the old to new princesses are actually better, and not just different. Stover analysizes that Disney princesses evolve and are a part of the worlds change on feminism.

For decades now, Disney Corporation has been providing us with countless films made to delight and amuse children and adults alike. But not all Disney films seem particularly appropriate for their target audience. Many of these films portray violence, gender inequality, and skewed views of leadership roles that seem altogether inappropriate for impressionable young children. Better and more contemporary heroines need to be added to Disney’s wall of princesses in order to counteract years of sexism.

Walt Disney Animation Studios is a large part in America’s entertainment industry. Reaching children and adults through their many platforms, Disney has been influencing people for over 90 years. These films have played a huge role in the society displays of gender roles. This is seen in the representation in their characters, more importantly females. Culture has been going through changes in the past couple of decades and Disney reflects the changes in society through its characters. Popular culture rises with each of Disney’s films and become well known with their recognizable roles. The Disney Princess line up has been a rising influence since 1937 with Snow White and the Seven Dwarves, and continues to present with the current release of Moana, the most revolutionary Disney Princess as of yet.

From the minute one is born the division between genders is placed. The phrases “act like a lady” or “be a man” become everyday practices and lifelong slogans. Fairy tales are always focused on women who play the beautiful damsel in distress persona and on men who play the handsome knight coming in to save them. Whether you are female or male, it is important to remember that these fixed characteristics placed on genders are never to be reinforced. In a world full of gender stereotypes, the Disney movie Mulan challenges the societal construct of masculinity and femininity by proving that gender roles are not fixed traits, but socially constructed views that can be changed.

When most people think about Disney movies, their mind often goes to the stereotypical princess movies in which the protagonist wears a pink ball gown. Time and time again these princesses must fight their way through the story in a luxurious ball gown in order to end up with a prince. However, there are many Disney movies that work to challenge these gender stereotypes. The movie Moana is a recent example of a Disney production that works to break the imposed stereotypes placed on children from an early age.

What young girl does not dream of becoming a princess and living in a castle happily ever after? Virtually every young girl identifies with princesses and has watched at least one Disney Princess movie. From the first movies of Snow White and Cinderella, to the later movies of The Little Mermaid and Beauty and the Beast, to the most current movie Moana, Disney Princess movies permeate not only the movie theaters, but also our culture. In fact, “becoming a princess is as easy as purchasing a tiara and hosting a princess-themed birthday party or buying a Halloween costume and playing pretend” (Garabedian, 2014, p. 23). Nonetheless, as declared by Princess Merida in the movie Brave, “there comes a day when I don’t have to be a princess. No rules, no expectations. A day where anything can happen. A day where I can change my fate” (Andrews & Chapman, 2012). In other words, does the life of a princess measure up to the expectations of little girls everywhere? The Disney Princess brand has grown incredibly popular, especially with young girls. In spite of this, the franchise has also become extremely controversial due to potential gender stereotypes in the films. “Gender is one of the most discussed topics in today’s society…[it] represents and also reproduces certain attributes, expectations and roles which are associated with male and female…influencing the views and opinions of future generations” (Maity, 2014, p. 31). Yet, is the Disney Princess brand harmful to young children due to gender stereotypes? Two essays that contemplate the Disney Princess brand and gender stereotypes with opposite viewpoints on this controversial issue are “Girls on Film: The Real Problem with the Disney Princess Brand” by writer Monika Bartyzel and “In Defense of Princess Culture” by writer and mother Crystal Liechty. However, Liechty’s essay “In Defense of Princess Culture,” is the most effective article in convincing the audience of her point of view due to the claim, support, warrant, language, and vocabulary employed.

Disney is one of the most successful and largest companies in the world. They have their hand in nearly every form of entertainment as well as media, and broadcasting. Disney is best known for their animated films, unique cartoon characters, catchy musicals, and fairy tales that most of us were first introduced to as children. They are one of the few entertainment companies in the World whose primary demographic is children and teens. Nearly everybody is familiar with the Disney name and its brand, and its realistic to suggest that nearly everybody has experienced a Disney film and animated character at some point in their lives; which may have helped to influence them or their behaviors or even their

In the Disney movie, “Moana,” the main character demonstrates her personal strength as a woman capable of determining her own future. “Moana” breaks the typical Disney mold of a princess being associated with a prince as the main character. Moana realizes she has the sole power within herself to take the lead role to save her village by returning the Heart of Te Fiti. The Heart of Te Fiti is what gives the world and most importantly her people’s island life. When the Heart of Te Fiti was stolen by demi-god Maui the world fell to darkness and the island began to deteriorate. The pop culture aspect of female empowerment is exemplified in the scene where Moana is visited by her deceased grandmother, Gramma Tala, after a moment of self-doubt about being able to return the Heart of Te Fiti in order to save her people and island. In the scene Gramma Tala is deceased but visits Moana in the form of a vision. Moana envisions her people sailing the sea and her father upon one of the ships. Moana was struggling with finding her inner self and utilizes her visit from Gramma Tala, to acknowledge her self-power. In the movie Moana, the “I am Moana” scene exemplifies the current cultural theme of female empowerment being actualized when the main character, Moana realizes her own inner strength after understanding her cultural heritage, receiving inspiration from her grandmother, and embracing her role in building her future.

Moana is a Disney movie that includes the newest Disney princess named Moana. The wonderful, adventure filled movie was released on November 23rd, 2016. The movie Moana was produced by Ron Clements and John Muske. Moana was the first ever Hawaiian Disney princess to be created. Moana is known for breaking all social boundaries of your typical everyday princess. The movie is about much more than a girl who falls in love with a prince. In fact there is no prince in the movie. She is falling in love with her island and her people, including her family. The purpose of this film was to be willing to break boundaries and keep pushing for your goals even if the world seems to be going against you. Moana throughout the movie goes after what she wants not knowing the repercussions because she has the passion for her people and her island. The important message that the film is trying to portray is how important it is to be who you are and go after whatever you want. In this essay I will talk about how the films shows us there unforgettable passion for their island. I am going to talk about the culture and family including their values in life. Another aspect I will discuss, is the audience and main goal of who they are trying to appeal to. This paper is going to describe how successfully I think they did on telling the story of Moana and makes us understand the goal of the film.