Gender Stereotypes In Pop Art

The video material that I chose to view for this assignment were music videos, which was an unsurprisingly easy decision to make for writing about gender stereotypes. Music videos are watched by millions every day, and many of these provide misogynistic visual media that has been regulated and accepted by society. These negative connotations for women showing them in highly gendered roles mainly doing medial things such as dancing around in lingerie or fawning over a rich, famous, and/or successful man are dangerous towards equality for genders. Young girls and boys seeing this kind of harmful content could lead them to grow up believing they have to conform to these stereotypes and gender roles instead of living how they would prefer.

The question of “why feminism?” has been presented to a number of female artists who deal with strong constructions of gender in their work. The answer, overwhelmingly, has been the desire to modify stereotypes about women that have prevailed in male-dominated art history. In the 1960’s, women who explored “feminist” issues in their art were criticized, causing mass mobilization and conscious raising as to what, exactly, was the purpose of feminist art (Crowell, 1991). Since that time, women have been trying desperately to overturn the art world and rescind the traditional stereotypes and images that have plagued them. Feminist artists created somewhat of a unified front during that

The artist’s message to reflect on women's lives, bring attention to women's roles as artists, and rectify the conditions under which contemporary artistic creation was fashioned and received. Clearly brings light to Female equality. Feminist artist Judy Chicago the Dinner Party comprises

Modernity and the Spaces of Femininity was written by Griselda Pollock in 1988, and later published in The Expanding Disclosure in 1992. Griselda Pollock is an art historian, and writes this article for fellow art historians. This is an article written to show the different approaches to femininity in the late 19th century, mainly dealing with the field of art. This article shows how during this time period there were women artists, but due to the gendered ruled ideas attached to art history, these women are largely ignored by art historians. Pollock thought that these women artists are primarily overlooked due to the fact that they are judged by the same standards that are affixed to the work of their male counterparts. But she argues

(Millhouse, 2011) In the 1980’s Pollock’s Feminism “critiqued the essential myths of individualism, the artist, and the social constructions of femininity and masculinity that define bourgeois culture”. While the 70’s feminism movement aim was to stand next to the existing masculine dominated culture. “Feminism's encounter with the canon has been complexed and many-leveled: political ,ideology,mythological,methodological and psycho-symbolic” (Pollock, 1999). The 1970’s movement was followed by the immediate task which was “the need to rectify the gaps in historical knowledge created by the consistent omission of women of all cultures from the history of art” (Pollock, 1999). The only art that was put on display was significantly male dominated work, if you wanted to see work created by women, you would have to view them “in a basement or storeroom of a national gallery” (Pollock, 1999). Female artists are only known in their own category of female artists while male artists don’t require a separate category . Art that is created by females have been historically dismissed from the art historical canon as craft, as opposed to fine art. The evident of

The concept of pop art started to become popular during this time as it was described using simple, bright colors and images to symbolize everyday life.

Pop Art emerged in Britain in the late 50’s and the United States in the early 60’s.(Mamiya 1992) Pop Art is generally known today as a representation of celebrating popular culture and consumerism, however it’s background and origins are far more broad and extensive. There are many factors and influences that lead to the creation of the Pop Art movement such as adjusting to life after World War II, new technological advances that lead to mass cooperate growth, the evolution of Abstract Expressionism and also social issues in the media such as feminism. (Smith 2001; Mamiya 1992) Many of these factors overlap and act as a catalyst in the creation of Neodadaism and eventually Pop Art. (Livingstone 1992) Pop Art does not have a soul distinct style nor just one major influence and this can be proven by looking at key artists of the movement such as Roy Lichtenstein, Andy Warhol, Claes Oldenburg and James Rosenquist as well as female Pop artists such as Martha Rosler. (Brauer, Edwards, Finch & Hopps 2001) Exploring these artists and the major influences of their work will break down Pop Art and establish the movement’s purpose as well as its evolution.

The re-emergence of the found object in pop art was significant in the development of the history of art as it reinforced previous ideas presented by the Dada artists of aesthetics and of what society will accept as an artistic work.

For thousands of years, established gender roles have been a part of our society. Women are commonly known as sensitive, emotional, or passive. On the contrary, men are described as rational, competitive, independent, or aggressive. Believing women are more emotional than men is stereotyping. However, the stereotype is not entirely untrue. Development of gender roles is often conditioned more by environmental or cultural factors than by hereditary or biological factors. The development of gender roles between men and women involves the inference of peer community of each gender, the communication style of male and female and the intimacy or connection level of men and women.

During the 1950’s art took a major turn in history from traditional styles depicting people and scenes of everyday life to abstract thoughts and ideas that were transformed onto a canvas to express emotions and ideals in society. People, events, and society have always impacted several styles of art, but the consumer culture in the 1950’s impacted art in a new completely unique way. Post WWII society was more industrialized and more focused on developing and selling new products. The postwar generation had more disposable income to spend on the latest and greatest products and the market turned to advertisements in mass media to get their products out there to consumers. With televisions and films increasing in popularity the market flooded these forms of media with catchy flashy ads that showed favorable people like movie stars using products. With the increasing use of mass media, the culture shifted to consumerism which effectively shifted art as well. Art was directly impacted by the consumer culture because of society’s use of advertisements, photographs, and films which artists like Richard Hamilton and Andy Warhol used those elements in their own works to portray the change of societal standards in a new modern style of art called pop art.

Judy Chicago (artist, author, feminist and educator) has a career that now spans five decades. In the late 1960s, her inquiry into the history of women began a result of her desire to expose the truth of women’s experiences, both past and present. She still continues on a crusade to change the perception of women from our history, “Women’s history and women’s art need to become part of our cultural and intellectual heritage.” (Chicago, 2011) Through our history women - their struggles, accomplishments and contribution to history, have been overlooked, downplayed and even completely written out of a male dominated society and culture. In anthropologist Sherry Ortner’s 1974 essay “Is Female to Male as Nature Is to Culture?” she supports this view, writing “…woman is being identified with—or, if you will, seems to be a symbol of—something that every culture devalues,” (Ortner, 1974) Where Mendieta's work primarily came from a striving to belong and an understanding of where she came from, I feel that Chicago's aim was to find a place for all women, past and present in this world, starting with herself in the art world. Chicago did explore her peronal heritage in later works entitled 'Birth Project' and 'Holocaust Project'.

In order to discuss pop art I have chosen to examine the work and to some extent lives of Roy Lichtenstein and Andy Warhol who were two of the main forces behind the American movement. I intend to reflect the attitudes of the public and artists in America at this time, while examining the growing popularity of pop art from its rocky, abstract expressionist start in the 1950s through the height of consumer culture in the 60s and 70s to the present day.

Pop Art- defined as 'making impersonality a style' by using the imagery of commercial art and other mass media sources. (Hugh Honour and John Fleming, 1991) Pop Art, a movement in the 1950's and 1960's, is based on 'popular culture' and is concerned with such phenomena of modern life as commercial posters, packaged foods,

There is some disparity between the way critics and philosophers like Judith Butler view Cindy Sherman's work and the way that Cindy Sherman speaks of her photographs. It may be the disparity that exists between many modern artists, who often operate on an intuitive level, and the philosopher critics who comment upon them from a theoretical perspective or a pre-established framework. On one level, Cindy Sherman may only be playing "dress-up" (as she herself admits) in her famous History Portraits (1989-90) (Berne, 2003). On another level, however, her "dressing-up" may be indicative of a deeper problem in modern gender identity theory which is the problem of "becoming" woman (Butler, 1994) or, as Judith Butler sees it, the problem of performativity. In the History Portraits, Sherman may certainly be said to be "performing" and perhaps even attempting to "become" the male and female characters she represents in her work. Indeed, it is upon such a premise that philosopher critics and gender theorists find her work so engaging. This paper will examine Cindy Sherman and her History Portraits in relation to Judith Butler's gender theory, the portrayal of the self, and how gender identity has changed throughout the course of modern history. It will examine representations of womanhood from Romantic Idealism to Post-Modernism and will also

Stereotypes have become a prevalent issue in our media. They, without our knowledge, prevent us from moving forward as human. In this essay, I will discuss the effects of stereotypes in media on gender roles, religion, and race.