Gender Stereotypes In The Media

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Gender Stereotypes are everywhere in the world. This paper will focus on the formation of Gender stereotypes through different media sources. The media sources that will be used include television shows, movies and magazines. Thus the paper will also explore the effect that gender stereotyping may have on development of a person’s social and individual identity. There were many different media sources that I used to see where Gender Stereotypes were predominant. First of all I reviewed different men and women’s magazines. For magazines, I mainly observed the cover of the actual magazines. The women’s magazines that I took into account were Seventeen and Cosmopolitan. Both magazine covers had very slim, toned women on them, with full…show more content…
One other theory that supports my work is the Gender Schema Theory. This theory is based on the idea that cognitive processes play a role in the development of gender stereotypes and identity. To begin with, Martin & Halverson (1978) suggest that schemas and past experiences are what make children be able to categorize someone as being a boy or a girl. This can also be seen through their experiment in 1983. The experiment basically consisted of showing children pictures of girls holding a gun and a boy holding a doll. This pictures were said to be inconsistent with the gender schema the children already had. When they called the children back the following week they remember the pictures to be the girl holding the doll and not the gun and so on. This links into my observations because it shows how children can perceive things as only being for girls or only being for boys. This is supported by empirical evidence “Princesses, Princes, and Superheroes: Children 's Gender Cognitions and Fictional Characters.” by Dinella LM, Claps JM, Lewandowski GW Jr. Their research links to my observations as they say that “Children 's own-schemas (i.e., beliefs that apply to themselves) and superordinate schemas (i.e., include beliefs about others ' preferences and behaviors) for the characters were mostly gender typed and congruent”. Magazines are also big influences of gender
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