Gender Stereotypes In Video Games

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A stereotype is “a widely held but fixed and oversimplified image or idea of a particular type of person or thing”(Google Dictionary, 2017).Stereotypes serve to generalize groups of people in a widely accepted fashion. In video games stereotypes involving gender can be seen in many AAA titles (big companies). These stereotypes can effect peoples perception of genders on a global scale. The first study to analyze stereotypical content in video games was Dietz's study in 1998. Dietz's study focused on females and the role they played in the video games they were in. Using 33 popular Nintendo and Sega Genesis video game, Dietz found that 41% of those popular games did not have any female characters. Out of the games 28% women were represented as sex objects. 15% represented woman as action characters and 21% as “damsels in distress”. Based off of this study games tend to put woman in these roles and rarely as a main action character. Games tend to use woman as obtainable objects. Staying with female representation in video games Berrin Beasley and Tracy Collins researched the portrayal of woman in 47 randomly selected Nintendo 64 and Sony Playstation games. They suggests that video games “are sources of information that children and young adults may use to determine what behaviors and attitudes are considered appropriately masculine and feminine. What they found was a significant bias in how male and female characters were dressed. Out of a total of 597 characters coded 82
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