Gender Stereotyping Of Children 's Advertisements

1672 Words May 9th, 2016 7 Pages
Gender Stereotyping is generalizing attributes or characteristics on roles for boys and girls, especially through children’s advertisements. In America the difference between boys and girls advertisements is quite noticeable and something that should be recognized as a problem. Companies create ads and labels that have their products categorized by gender and shades of colors. This has caused a division in the behavior of girls and boys, and the expectations society expects from each gender. By companies following gender norms, they don’t even recognize those who identify with non-binary genders. This stereotyping digs a bigger whole against gender equality and acceptance, but companies can make a difference in their behavior. A difference that will allow children to see toys, as just toys, and people as equals. No labels on who can play with what or express themselves. Companies should strive to have their commercials and labels to include both genders in the ad, like the country Sweden who has started to stray away from gender norms in their ads. The solution to gender stereotyping in children’s advertisements is to educate the companies on the type of impact they are having on a child’s self-expression and identity, through studies and examination of past commercials, ads, labels, and toys.

Mrs. Smith looks eagerly at her new art classroom and sees there are three blue chairs and two pink chairs for her five students. At a quarter till eight, she sees two girls walk…
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