Gender Stereotyping Of Sports Media

This article talked about the daunting unequal media coverage in sports of male sports teams in comparison to females.They researched the true differentiations of coverage between men and women sports. The actual percentage difference of coverage of male vs female sports discovered in their research truly is unfathomable. Men’s sports receive 96.3% of the airtime, women’s sports 1.6% and gender neutral topics were 2.1%. When you think back about twenty years ago and the coverage of media people tend to think that America is generally trending positively forward, however that is not the case for the coverage of women's athletics. It has actually gone down since then. Although on the scarce occasion that they are feature in the news, more often than not they are conveyed in the stereotypical way: as wives, girlfriends, or mothers. When media is highlighting these aspects instead of their talent, hard work or success it takes away from their image as an athlete and it demonstrating that it is acceptable to do so in society. However if male athlete achieved equal success and he was a father, that

Sport media is no different from any other profession. There is gender bias in this field. Due to sexism, it makes it hard for women to even enter into the career path they desire most. There are many factors when it comes to gender bias, especially in sport media. Women are at a disadvantage in the field of sport media. Before 1978, female reporters were not allowed to interview players in the locker room before and after games (Clapp). It was not until 1978, when a female reporter decided enough was enough. In 1978, Sports Illustrated reporter Melissa Ludtke sued the New York Yankees for banning her from entering the locker room to interview players during the 1977 World Series (Clapp). This case went to federal court and the judge decided that banning female reporters violated the Equal Protection Clause of the Fourteenth Amendment of the United States Constitution (Clapp). The Equal Protection Clause demands that the states “must treat an individual in the same manner as others in similar conditions and circumstances” (LII Staff). Since women reporters were not allowed in locker rooms and men were, then this was a direct violation because women and male reporters were in the locker rooms for the same reasons. In the business of sport and as a sport manager, women being treated unfairly in sport media is something that needs to be addressed by fining and suspending those coaches, players and anybody involved with a sport organization who make sexist remarks toward women

In the ten years since Cranmer et al. (2006) wrote this article, progress toward better research on Black female athletes has languished. The authors expressed great concern that many sexualized images of female athletes come from magazines; a ubiquitous medium consumed with little critical thought or challenge. This creates an environment that perpetuates the sexualization of Black women’s bodies as White men’s pleasure objects (Cranmer et al., 2006; Mowatt et al., 2013). The research fails to answer the question of how the sexualization of Black female athletes in media affects Black female student-athletes.

The sports media in America has a lot of power. How the media portrays athletes and how it is perceived can be polarizing. Sports media depicts athletes based on race. It is becoming a daily occurrence for sports media to portray Caucasians is a positive light and African American in a more negative light. When an African American commits a crime it reinforces the negative stereotype and makes national sports television. But, when a Caucasian athlete commits the same crime the information is difficult to find on a local newspaper. The media’s portrayal can alter the fan’s experience. Which is the case for two current active NFL players. In 2011, USA Today reported Ben Roethlisberger the quarterback of the Pittsburg Steelers was accused of rape

Before I conducted this media analysis about women in sports and sport broadcasting, I hypothesized the obvious - that more male sports would be in the media, and that there would be more male sports broadcasters as well. Through my observations I did find that the sports arena and sports broadcasting sphere are male dominated. However, I also found that although there are not many stories about women, there has been a steady progression and magazines like Sports Illustrated are becoming bold enough to highlight women athletes in a magazine that is targeted towards a male audience. Although women still have a long way to go, they are making some headway into the male-dominated sports arena.

According to Knight and Giuliano’s 2001 article, gender equality has been and will remain a current topic of hot discussion in the media and its portrayal of athletes. Athletes have a unique ability to deliver their thoughts and information to the masses through the media outlets given to them in regard to their social status. Once the media has heard what the athletes have to say it can be at the media’s hand for interpretation. In this specific study 92 undergraduates were given a fake newspaper that covered an Olympian with the main focus being on attractiveness. The study covered male and female athletes in the newspaper article while focusing predominantly on attractiveness. Results show that the readers not only disliked the attraction focus, but also preferred the reading be more focused on the athleticism of the Olympians. The largest take away from the study is the media and its coverage or portrayal of athletes being geared towards athletic achievement over quality of appearance

The amount of articles and news headlines that women are featured in is vastly unequal to that of men. Women only featured 3% of all articles in our local media source compared to men at 92%, in some instances animals featured as equal to that of the women. This is largely due to that women sports simply do not generate as much interest as men sports. The stereotype is that women are portrayed for their beauty, sex appeal and support roles rather than their sporting capabilities or skill level. The media does not recognise that female sports are as physically demanding and do require the amount of skill as that of men.

Messing with NFL players nearly twice his size in his weekly "superlatives" segment was risky business! There should have been somebody who warned Jimmy Fallon of The Tonight Show's about this.

Every week, a new issue of Sports Illustrated magazine is distributed throughout the world, showing a provocative image of a woman athlete, on the front cover or inside, barely clothed, belittling a women's athletic ability in their professional sport. In different aspects of the world today women are underrepresented such as political positions, STEM and most importantly sports. Even though Title IX has increased females participation in sports there is still a lack of support of women's athletic events. The main focus of this review is to examine how women athletes are portrayed in the media compared to men athletes. People might not realize that the most important type of sports media is the coverage of athletic events on television.

that. Body shamming & sporting sexism has been an underlying issue that has recently gained more coverage but has still failed to enact a change in the social constructs of the sexism in our sporting commentary. As shown in appendix 2, the issue on female athlete’s body image and its unbalanced portrayal in mainstream media has gained some exposure recently. Articles such as Sally Jekins ‘Let’s discuss women Olympians in athletic terms, not feminine pejoratives’ states it all and brings up valid points on the blatant differences of how male and female athletes are talked about (Jenkins, 2016).

Female athletes are still negatively stereotyped on the media magazine coverage than males despite major societal modifications, specifically the passing of Title IX which led to increased numbers of women's sport opportunities and participants nationwide. Print journalism has been slow to adapt to the ever growing number of female athletes and has lagged in the quantity and quality of female depiction in the media. Framing of the media has led to journalists deciding what the public will be able to obtain from certain media outlets. Female Athletes in the Media Published by Fisher Digital Publications, 2006 editors control what and how athletes are depicted on magazine covers, they heavily influence the minds of readers. This negative portrayal of female athletes on the fronts of magazines needs to be further evaluated in order for more progress to be made for women in

“To begrudge folks of their opinion of these women is useless. Beauty is entirely subjective, a matter truly in the eye of the beholder,” (Source 1). The media is infamous for how it views individuals. Television shows such as TMZ and Extra exist for the sole purpose of not only stalking, but also ridiculing celebrities regardless of whether or not they planned to be in the limelight. If Jennifer Lawrence appears gorgeous in her red carpet gown, she is praised; if she is caught with a slice of pizza in her mouth she is viewed by the same people as a slob. The media treats its precious celebrities like dogs, rewarding them or scolding them for their behaviors. This attitude is not reserved for celebrities, as it also affects the common, non-famous people—men and women both—and emerged in the Roaring 20s. Before the cultural transformation of that era, women fit the image of the so-called Gibson Girl. The Gibson Girl was extremely feminine and beautiful with long, flowing, thick hair, modest yet elegant outfits, and wide birthing hips. When companies started to yearn for more money, advertisement agencies began to develop ads that featured skinny girls with the body of twelve-year-old boys, and short hair to promote different hair products. This allowed companies to charge the same amount of money for a smaller amount of fabric. Thus emerged the “Flapper” of the 1920s—a truly new breed of woman whose new appearances matched their new attitudes. These women would drink and

The Internet has drastically increased the opportunity to cover women’s sports. However, 90 percent of sports editors are white males and women make up just 14 percent of the sports staff. Coverage of women in sports remains unequal and often sexist.

For my assignment I chose the topic of Gender Bias in televised sports, I chose this topic because I'm interested in sport and I believe that many people aren't aware of how gender biased sport is. The target audience of this topic is people both girls and boys who are teenagers. These ages were my choice because they would be the most likely ones to be reading Magazine Articles online. This topic would most likely be in a sport magazine or in a women of men's Mixed topic magazine to get more attention.

In today’s society, it is nearly impossible to imagine our lives without the media. Television, radio, social media, and other types of media are a big influence on our lives and we all use them on a daily basis. They give us our news, provide us with entertainment, and we base a lot of our views and beliefs off of what we see and hear in the media. The media have plenty of positive aspects; however, with the major influence they have on individuals, the media can have many downsides. One of these downsides would be the media’s ability to create negative perceptions for the viewers. An example of this problem with the media is the coverage of men’s and women’s sports. Both professional and college