Gender and Emotions

2537 Words11 Pages
American culture assumes a great difference in the way men and women experience emotions. Women are assumed to be far more emotional than men, both in experiencing the emotions internally, as well as expressing them to the outside world. While the genders may differ in how they express their emotions, men and women do not inherently differ in the frequency of emotionality. Men are not emotionless, and women do not overcompensate for men's lack of emotion. The roots of our ideas about gender and emotion date far back. According to Simon and Nath, "Historians have documented that Americans' beliefs about women's emotionality and men's unemotionality (or emotional reserve) are rooted in the 19th century gender ideologies, which were used to…show more content…
Each pair, or each individual in private, was exposed to one low-agency and one high-agency emotion ad. Those in pairs were asked not to express their feelings toward the ad until after they had handed in their questionnaire involving their reactions to each ad. The questionnaire asked participants to answer the questions pertaining to viewing pleasure, their attitude to the ad, covarities, as well as confound checks to establish that the ads were clear and understandable to all participants. Results found from this first study that males reported less viewing pleasure in public than in private settings. However, they found that males' responses to the ad in public was only influenced when viewing low-agency ads with another male, not with a female. Their responses to high-agency ads were not affected by the presence of either gender. There was no such condition found for females, whose viewing pleasure was consistent in all social settings. In private settings, males' viewing pleasure was not any different from the females' responses. When not feeling as though they are under social pressure to suppress emotion, males were as emotional as females. A second study was conducted which mimicked the first, but simply controlled for any social interaction which may have taken place in the booths in the first study.
Open Document