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General Community Hospital

Satisfactory Essays
1. What factors raised concerns among the hospital’s managers about the viability of the facility as a general community hospital, and how did the market analysis validate those concerns? Factors that raised concern included the fact that the general hospital was not profitable and that the competition included three large providers with unlimited resources. Being in this situation, management must have understood that their organization was in need of a change, and needed to differentiate themselves from the competition. With this, they then conducted a market analysis to better understand to the community needs, the competition, and future demands of the immediate market area. In doing so, they were able to find that they were
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