General Definitions. Before Going Into The Background Of

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General Definitions
Before going into the background of the Walt Disney Company and its theme parks, it is necessary to define some terms that are used throughout the paper. These terms are defined as the researcher understands them as a former cast member of the Walt Disney Company. The first term that needs to be defined is “guest”. Instead of calling people who visit their theme parks customers, the Walt Disney Company refers to visitors of their theme parks as guests. This is to keep up with the show and the storytelling of the company since Disney is inviting visitors into their home as their guests. The second term is “cast member”. Instead of calling their employees, employees, Disney refers to their employees as cast members. Since
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Since the focus of this paper is international theme parks, only a brief history of the American theme parks will be discussed. Walt Disney thought of the idea of the theme park one day when he took his daughters to a local park and watched them as they rode the merry-go-round (Disney, 2009). Disney wanted a place where children and their parents could have fun and enjoy the rides together (Disney, 2009). Disneyland was, thus,
Conceived as a celebration of America’s past and as a paean to its progress, or as Walt Disney put it: ‘the older generation can recapture the nostalgia of the days gone by, and the younger generation can savor the challenge of the future (Bryman, 1999, p.31).
As Bryman argues, Disneyland was designed to make the older generation feel nostalgic. This feeling of nostalgia is created on Main Street, USA and Frontierland which represent America’s past. Disneyland was also created to capture the imagination of children as seen in Fantasyland and Tomorrowland.
Disneyland opened in Anaheim, California on July 17th, 1955. Walt Disney’s theme park idea soon expanded past what he had space to build in California which prompted the building of the Walt Disney World Resort in Orlando, Florida. The Magic Kingdom, the first theme park built at Disney World, opened after his death in October of 1971 (Disney, 2009). The feeling of nostalgia is recreated and expanded in the Magic Kingdom with the addition of a land named “Liberty Square”. This land is
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