General Electric

2385 Words May 7th, 2006 10 Pages
GENERAL ELECTRIC General Electric is a company who strives to put their best foot forward. For more then 120 years, General Electric has been number one in the products they sell. From airplane engines to light bulbs, their attitude has been admired not only in America, but worldwide. GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. After all GE has accomplished, including revenues of 152.4 billion dollars in 2004, the company still maintains a healthy relationships with its customers. In 1876, Thomas Edison opened a laboratory in Menlo Park, New Jersey. In that lab one of the greatest inventions of all surfaced, the light bulb. That one business however was not enough for …show more content…
Their next project is wind energy. Their mission is to provide a more advance and efficient source of energy, and this is being done for the services of the energy industry. Another project being worked on is the Gevo 12-cylinder diesel engine products the same 4,400 horsepower as its 16- cylinder competitor. This engine uses less fuel, delivering significant savings over the life of the diesel locomotive.

General Electric over the years has expanded their target markets from and older generation, to a new and more youthful generation. Now in our society more and more young women are taking the necessary steps to become more responsible and independent. In our days marriage occurs in the early 20 's and lower, with that information GE has figured that more of the younger generation would be into such products as their mothers were into. Now more commercials are focused on mainly middle aged women that are in the process of becoming parents are wives. Other target markets include Aircraft industry, rail, automobile, appliance, electronic, consumer direct, and energy industry. As time progresses so will the expansion of GE 's target market, and they will continue to be the dominant power house in the Electrical industry.
General Electric Company (GE) is a diversified industrial corporation engaged in developing, manufacturing and marketing a wide variety of products for the generation, transmission, distribution,

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