Essay on General Electric (Ge) Analysis Using Porter's Approach

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General Electric (GE)

Strategic Management

Case Study: General Electric (GE) Analysis using Porter’s Approach

By: Johnny Cantrell

Part A:

General Electric, or GE as it is better known, is a diversified technology, media, and financial services company. Their primary objective as stated is “focused on solving some of the world's toughest problems”. Their slogan, which is “imagination at work”, truly says everything there is to know about the vision of the company. Inside GE they truly believe if you can imagine it, it is possible. While GE is one of the most diversified companies in the world, they are primarily viewed as an industrial company as well as a financial services company. The company is listed on the
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