General Electric – Home Appliances

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Objective: To do the 5 C’s analysis that can be used as a tool for Situation Analysis for General Electric company in the Home Appliances market and to do the SWOT analysis. Introduction General Electric Company (GE) was founded in 1892 and is based in Fairfield, Connecticut. It operates as a technology, media, and financial services company worldwide. Its Consumer & Industrial segment sells and services major home appliances including refrigerators, freezers, electric and gas ranges, cook-tops, dishwashers, clothes washers and dryers, microwave ovens, room air conditioners, and residential water systems for filtration, softening and heating. The aggregate level of economic activity in markets for such products and services…show more content…
But overall GE Appliances do not fair well in the customer satisfaction compared to its competitors (4). There are a variety of reasons why non buyers don’t buy GE home appliances. Some of them are higher satisfaction ratings for competitors’ products, better customer service, lower cost etc. Company The Consumer and Industrial segment generated sales of $11,737 million, accounting for 6.4% of the company’s total revenue in 2008. Brands are GE Monogram®, GE Profile™, GE®, Hotpoint® and GE Café™. The product categories offered in home appliance segment are washers & dryers, refrigerators, freezers, ranges, ovens, dish washers and other major home appliances. As we have seen above home appliances are costly to purchase and as a company GE is well positioned in this area as it could use it financing arm to help customer buy what they need. When it comes to reducing the cost of products, GE leverages its Six Sigma process. Six Sigma is a highly disciplined process that helps GE to focus on developing and delivering near-perfect products and services. GE has efficient internal processes setup to reduce the cost of production, improve the quality of products and provide excellent customer service to gain customer satisfaction. The company currently has more than 2,000 Six Sigma projects going, and reportedly GE is able to save $4 billion per year thanks to cost reductions and other streamlining efforts

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