General Electric Research Paper

In the history of corporations few companies have demonstrated the staying power and tenacity as General Electric (GE.). Of the companies that originally appeared when the Dow Jones Industrial Average was rolled out in 1896 only GE is still doing business today. (General Electric, 2007) GE’s 125 year run has not been spotless. GE, like any long lasting organization, has had many ups and downs. GE’s past has at times been glorious and at other times has been dark and manipulative.

Analyzing GE’s corporate-level strategy from 2001 – present with Jeff Immelt as CEO, GE focuses on the growth and development platforms. Technology is the key driving force for GE’s future and growth. Advancements in industries such as energy, health and aviation fueled demand for cleaner and more efficient energy production. GE identified new markets with potential high-growth that offered attractive returns through strategic mergers and acquisitions. As CEO, Jeff Immelt established a process for identifying projects that offered attractive growth potential which were then nurtured and treated as special projects or initiatives that were not subject to strict budget constraints. Immelt introduced GE’s three strategic imperatives as: (1) sustaining its strong business model, (2) strengthening the business portfolio, and (3) driving its growth initiatives. www.ge.com

GE is recognized as one of the oldest and most successful companies in history. “The key to its success had been to combine massive size with constant adaptation. Over the decades, GE had adapted both its business portfolio and its management systems to the demands and opportunities of a changing world” (Grant, 2016). GE was not only a big successful company but, for many other diversified companies, it was also a “model of management” from its inception and through the 20th century. At the end of the 20th Century, GE had a legendary CEO, Jack Welch, who transformed the company’s portfolio from a manufacturing business to financial services. At the time of his retirement, GE Capital accounted for nearly half of GE’s revenue and the bulk of its assets (Grant, 2016).

Georgia Tech is one of the top institutions in their amazing technology research and projects throughout history of the university. With their many inventions that benefited many companies, schools, buildings, and even house hold objects just to help make life helpful and easier for citizens for everyday uses. Now the institution is taking their knowledge of research technology even farther to start having sustainable environment products. Georgia tech has been improving their sustainable products since 2009 and which why they are now on the list as one the top sustainable institutions on the Princeton’s review list of all colleges. Their top improvement projects that made the institution well known for being a green college is their outstanding transportations, energy, and building developments. Environmental safe products also keeping the environment clean without slowing down the daily workload and resources that people need every day constantly

GE takes different modes of entry in to foreign markets, depending on the market and the competitive environment. Their approach is tailored based on the market and they have taken the right approach more times than not. GE is so adept at analyzing new markets their strategy for such analysis has become something of a business standard. The General Electric/McKinsey

The case GE´s Imagination Breakthroughs: The Evo Project is a really interesting case, it talks about the dramatic change that the company General Electric had to face in order to grow, and the process that the CEO had to pass in his first years in charge of the company.

General Motors Canada stands a truly sustainable company. The general Motors Canada Company is a very sustainable company in a variety of ways, mainly known in three categories as economic, social, and environmental sustainability. General Motors Canada is as mentioned, sustainable in each of these and is striving to be greater as well.

Thank you for your summary and views on General Electric. I appreciate that you point out both good and bad citizen activities related to GE. As you pointed out, the corporate websites provide the most information about the positive activities and would not represent or pin-point any negative views. What types of good activities would outweigh the bad in your point of view? If a Multinational Corporation does not break the law, should they still be considered a bad citizen? For instance, GE has been involved in many pollution cases, but were they convicted and should we consider them a good citizen until proven guilty? Do you feel that laws are being enforced for these multinational corporations? The regulations and fines for breaking the

In the 1950s, General Motors (GM) was twice as large as the second biggest business in the world. GM is now solely an American car manufacturer but they used to do much more, such as making home appliances, providing insurance, and even making locomotives. But the main focus of the company was always cars. GM sold more than half of all cars sold in the United States via twelve different brands, including very popular American brands like Chevrolet, GMC, Buick, Cadillac, and Pontiac (up until its discontinuation in 2010). They manufactured a variety of different models of passenger vehicles but they did not have a sports car. Their goal was to make a cheap American sports car that could compete with Jaguar or Alfa Romeo in performance and look the part. Finally, in January 1953, the Chevrolet EX-122 was born and introduced to the public as a prototype show car. GM originally didn’t even plan on mass producing it.

The lesson learned from this is that sometimes it is easier and faster reach a new market via joint venture, even though the profit will be less, but the company can save a lot of money in studying the new market trying to understand the new culture and how they purchase and also it can minimize the risk because there is a national brand supporting the new international brand, which gives confidence and security to the customers.

This report’s objective is to provide analysis of the leadership challenge that General Electric (GE) is currently facing, and to recommend solutions. The primary problem is determining what kind of candidate is required to replace retiring CEO Jack Welch. This has left GE to question how much does the company want to change policy over the previous era, and where does the company want to be in future?

Background Information- General Electric Company, known as GE the world over, is an American-based, multinational corporation headquartered in Connecticut. In 2010, the company reported in excess of $150 billion in revenues, net income of over $12 billion, and almost 300,000 employees. It operates through four basic segments: Energy, Technology Infrastructure, Capital Finance and Consumer and Industrial Production. In 2011, GE was ranked the 6th largest firm in the United States as well as the 14th most profitable. Since its founding by Thomas Edison in 1990, and becoming one of the original 12 companies listed on the Down Jones Industrial Average in 1986, GE has been iconic in its relationship as an American innovator. In fact, GE founded RCA in 1919 to further the use and disbursement of international radio, just one example of their early commitment to innovation (GE Fact Sheet, 2012).

GE has been able to build such a strong and loyal customer base by meeting each of the six variables described by Robbins. Variable one, type of employee, is met through GE's efforts to provide a diverse work environment. In fact, GE was named among the top 40 best companies for diversity by Black Enterprise Magazine (Employees, 2007). Variables two and three, low formalization and extension of low formalization, is met through GE's efforts to provide employees the freedom to become closer to their customers while finding new operational efficiencies and ways to work toward customer service (Leadership, 2007). Variable four, good listening skills, is

General Electric is a global company that provides diversified products and services as well as continuing to create and improve on many different products and services. The company has endured economic hardship during some of the most difficult economical and social periods in United States history. General Electric operates in both domestic and global environments and thrives in many parts of the world that could be considered economically challenged. General Electric has products and services that include functions with power and water, electricity, aviation, healthcare, transportation, and capital. Jeffrey Immelt is the current Chief Executive Officer. Under his leadership, General Electric has maintained the company’s status as the

Within this new business environment that GE was facing, customers needs, wants and expectations of what products can offer them is forever changing. Immelt saw and understood this from the amount of time spent with customers, and implemented this idea within GE through the IT