BSBMKG408B Conduct market research
Part A: Conduct and report on initial research
General information on the fitness industry and fitness industry trends, including the sources you have used to find this information.
Fitness industry general information:
It is concerned with the fitness side of business
Equipment, space and training are the main focus areas that are done in exchange for a membership fees
Gyms are distinguished through the size of the gym or training specialties that are developed for a niche market within the fitness industry
The other traditional way of distinguishing gyms is through membership fees
Fitness industry trends:
Specialty training facilities are one way of distinguishing other gyms from another
Gyms have been transformed into specialty training facilities for sports teams or professional sportsmen and sportswomen
Gyms and fitness centers have changed from expensive full service gyms to more affordable 24 hour gyms
Building a gym on your own is proving to be a risky move so most people are choosing to be a franchisee
Sources you used to find this information:
Business advisors: I looked at a website that informed me about how to become a franchisee. There was information about the costs that were involved and the opportunities that could open up when using a franchise instead of operating a gym with your own personal brand.
Government bodies: I looked at the Fitness Australia regulatory body that regulates the fitness industry. The information
An Analysis of the U.S. Health Club Industry in 2004 and the Role of Bally Total Fitness
The franchiser can attain rapid growth for the chain by sign- ing up many franchisees in many different locations.
Five guys from Maine decided to take their knowledge— passion for sports— and use it to open one of the most successful sports facilities in the nation. Chi-Town Elite is a three-sport training facility located in the heart of North Chicago. The three-floor training facility on 410 Excellence Drive is truly one of a kind: a one of the reason why it’s located on Excellence drive. We have fields, courts and specialized weight rooms for the three major sports of football, basketball and baseball. We also have a public weight room open to the public and a cheap membership. We attract athletes at the high school and college level’s aspiring to make it to the next level and improve their game. We have a very experienced
Funds are essential to set up a community gym, mainly for the building, equipment, and few employees. The community gym can charge monthly fees, except for African-American women, or all women in general. These can be funded by the state or the federal. Another option is to use an already set up gym, but provide free access to African-American women only. In either options, African-American women should be provided free access to gym, at least for 1 year, and later charge a very minimum fee. This encourages them to continue their routine without worrying about finance. Other resources needed are sponsorships from gym equipment companies to provide the equipment at a reduced price. Resources are also needed to advertise the free gym access through flyers around the community, school, workplaces, restaurants,
For a fitness center or health club, the biggest and most ongoing variable cost to think of is maintenance and repair of the equipment. To maintain quality, of the fitness equipment must be kept in prime condition at all times. Although monthly and routine checks of the equipment may be part of an employee’s responsibilities, replacing or repairing damaged equipment could be a cost that varies greatly from month to month. One way to try to reduce or manage this variable cost is to ensure equipment is inspected regularly and problems are being addressed while they are still small.
Fitness is in. The percentage of people belonging to health clubs and gyms has doubled over the past 20 years. More growth is expected, fueled by an aging Baby Boomer generation in search of eternal youth and the reality that regular exercise can prevent or control diseases that are driving health care costs relentlessly upward. The 24/7 fitness opportunity is the newest model of fitness centers today.
CrossFit gym are fairly minimal. The fact that any level 1 trainer can open their own box is both
I really enjoyed reading your post on licenses and franchises. I have not had much experience with licenses but have with franchises. During high school and college, I worked at a franchise called Curves for Women. This was originally started as a women’s only gym out of Waco, TX. Gary Heavin the founder decided to make it a franchise. You started to see Curves pop up everywhere being it was a woman only gym, 30-minute workout, and three days a week. It had a lot of selling points to make business managers want to take part in this adventure. I worked with Curves for 7 years. An article by Obesity, Fitness, & Wellness Week talks about how Curves was going in the oddest places. The small towns were a target for them. At the time,
Collins believes a new gym would attract more athletes, yet it may take a couple of semester to attract other students because of the “negative stigma” it has already received.
Repairs and modernization costs are usually services purchased by fitness clubs to provide repairs on existing equipment or installation of new equipment from trained technicians. Additionally, fitness owners have insurance to pay for some of these variable expenses according to the amount and types of equipment.
In today’s busy world, it can be hard to find the time to even think about one’s fitness, let alone actually do anything to maintain it. The average person has school, work, family, pets, and many more distractions in their life to ensure their fitness is left on the backburner. However, when the thought of exercise does eventually enter their mind, the thought that often comes forefront is that of the gym. The concept of a gym is simple, populate a building with the necessary equipment for a variety of physical activities, attracting people who want to get that perfect body or even just get back in shape. However, many people who have never frequented a gym often come up with a plethora of reasons not to go.
It has its advantages and disadvantages to franchise the business. It is a careful decision to make for anyone to invest a lot of money into a franchise and everyone should be comparing pros and cons.
The fitness industry is one that is rarely thought of as an electronic industry. However, in recent years, more and more fitness related smartphone applications including workout planners, calorie counters, support forums, and many more fitness centered resources have become available to the public. This big move from time sensitive face-to-face fitness instruction to convenient face-to-screen instruction has changed the way that the fitness industry operates. With the rising rollout of fitness apps geared toward the convenience of the user, fitness instructors, personal trainers, and the like have had to go to extreme measures in order to keep up with the rapidly changing digital fitness environment. This paper will outline the evolution of the fitness industry to illustrate its move from an entirely brick and mortar operation to a largely electronic industry. This paper will also discuss the reasons behind the switch and the pros and cons associated with each way of getting fit.
Issues containing weight control, fitness, and nutrition are a prime subject in today 's culture. Completive companies are existent and they have many different levels of health clubs and fitness centers; this contains everything thing from price, equipment, staff , activities and classes offered. In the present time, topics being subjected through the industry are; disease control and research, diet and fitness trends of 2005, performance running, life balance, eating and sleeping right, working out according to personality and foods to lower cholesterol. Many people from The States are on a constant search for what is new, healthy and trendy. Health and fitness clubs were put in our society to make people feel and look good, and now not only are they there for that but they are making a large profit as
I moved through the process of selecting the right gym to join quite quickly as I was very motivated to get started. I took into consideration that this purchase posed physical and social problems and considered those when making my decision.