General Mill Essay

Developing a sourcing strategy is vital with my new “buyer” position at General Mills. I need to consider what General Mills is looking for and what best suits their company.

The cereal market is a booming industry. It has been around for over one hundred years and continues to attract millions of customers’ everyday. The market structure of the cereal industry is an Oligopoly. This is because there are four large firms, Kellogg, General Mills, Post, and Quaker Oats, which dominate the industry.

The threat of customers finding substitute products from other manufacturers in the food industry is high. In the ready-to-eat breakfast cereals segment, General Mills’ primary business focus, there are a variety of similar products being

The company was founded by a man who not only is not a general, but whose last name was not “Mills”, Cadwallader Washburn. Interestingly enough, the word “cad” is right in his first name. What would later be known as General Mills was founded in 1866, a year after the death of Abraham Lincoln. There is no proof that Cadwallader Washburn was the assassin, unless, of course, you would consider the fact that he attended Lincoln’s 1861 inauguration with five of his brothers, one being Lincoln’s campaign biographer (General Mills: 150 Years of Passionately Making Food That People Love). All that can be stated is that we do not know of Washburn’s alibi on the night of the assassination, and an actor, of all people, John Wilkes Booth conveniently took the blame. While the trigger happy history of the company would seem damning enough, there is actual numerical data supporting General Mills’ responsibility on firearm suicides. The year 2008 had sales of $13.548 billion, 2009 had sales of $14.556 billion, and 2010 had sales of $14.636 billion, as illustrated in Figure 2

The company may now be known as just Kraft Foods Group but the slogans “make today delicious” and the old statements about healthy enjoyable food still stands true. Just like everything in life, things must adapt and grow with time. So being the best food and beverage company means having healthy and delicious food.

'Mill's account of personal liberty ensures the development of the individual and society' Assess the validity in this claim.

The Kellogg is continuing to innovate a century later, offering cereals that are affordable, convenient to prepare and eat, and tasty. It will also reduce ingredients such as sugar that consumers want less of while increasing fiber, whole grains, vitamins and other nutrients(Kelloggcompany, 2011).

General Mills, Inc. has three segments. U.S. Retail sells ready-to-eat cereals, meals, yogurt, organic foods, etc. The International segment includes retail business in Canada, Europe, Latin America and the Asia/Pacific region. Bakeries and Foodservice sells to retail and wholesale bakeries, and convenience stores. The company makes money through producing various food and products and distributing them all over the world.

Throughout Cultural Perspectives, many influential texts have been read, analyzed, and discussed. One text, Life in the Iron Mills by Rebecca Harding Davis, integrates the thoughts of quite a few authors that have been discussed this semester. Through employing a Marxist view of history—there are always the “haves” and the “have-nots”—one can see that Life in the Iron Mills exemplifies the struggles that face many “have-not” citizens throughout history. One can then see the clear connections to various authors such as Mary Wollstonecraft, W.E.B. DuBois, Karl Marx and Freidrich Engels, and Adam Smith.

Lucius Beebe critically analyzes Edwin Arlington Robinson’s, The Mill best. Beebe’s analysis is from an objective point of view. He points out to the reader that what seems so obvious may not be. She notes “The Mill is just a sad little tale of double suicide brought on by the encroachment of the modern world and by personal loss.” Thus meaning The Mill carries a deeper underlying theme. Lucius Beebe expresses that a minor overflow of significant details has been exposed over Edwin Arlington Robinson's "The Mill," much of it concerned with whether the miller's wife did indeed drown herself after the miller had hanged himself. Another, even more provocative question has never been asked: did the

a.) General Mills makes money through producing various food products and distributing them all over the world.

GMCR sells their large variety of specialty coffee, coffee makers, cocoa, teas, and other beverages through supermarkets, several stores, restaurants, hotels, and to distributors in North America although it is most popular in the Northeast US (Yahoo Finance, 2012). They use their variety in products

General Mills (NYSE:GIS), our company, is a global consumer foods company. We develop distinctive value-added food products and market with our unique brand names. We work continuously to improve our established products and to create new products that meet our customers’ potential needs and preferences. Our company has $14.88 billion in sales last year. Our sales has grown substantially throughout the years due in large part to our popular brand names, this however is only part of the reason that we has been so successful. We markets global brands such as Green Giant, Old El Paso, Häagen-Dazs, Yoplait, Cheerios, Betty

From ready-to-eat cereal to convenient meals to wholesome snacks, General Mills is one of the biggest food products manufacturers and competes in growing food categories that are on-trend with consumer tastes around the world. The company markets many well-known brands, such as Haagen Daazs, Yoplait, Betty Crocker, Totinos, and Cheerios, among others. Main rivals include Kellogg, Kraft, Conagra Foods, and Sara Lee. General Mills sells its products in three segments: U.S. retail (63% of net sales), International (25% of net sales), and Bakeries and Foodservices (12% of net sales). In addition, General Mills sells cereals and ice cream through its Cereal Partners Worldwide and Haagen Daazs Japan

General Nutrition Companies, INC. was founded in Pittsburgh, Pennsylvania by David Shakarian in 1935 as a single, specialized, general health retail store (Histories, 2011). Since