General Motors : A Motor Vehicle Company

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Company background General Motors (GM) is a motor vehicle company that is involved in designing, manufacturing, marketing, and distributing vehicles and vehicle parts. The company began in Flint, Michigan with founder William “Billy” Durant in 1908. Durant’s philosophy and strategy was to “[build] a car for every purse and purpose” that would change the world of automobiles and transportation for consumers. General Motors entered the global market in 1982 beginning with Zaragoza, Spain and slowly branched out to 35 other countries all across North and South America, Europe, Asia, Africa, and Oceania. Thirteen brands that General Motors produces vehicles for are Alpheon, Chevrolet, Buick, GMC, Cadillac, Holden, HSV, Opel, Vauxhall, Wuling, Baojun, Jie Fang, and UzDaewoo. General Motors proceeded to follow along with technological advances and economy friendly automobiles through series of hydrogen powered fuel-cell vehicles and gas efficient cars.
In June of 2009, General Motors Corporation filed for bankruptcy, and later rebirthed as General Motors Company in July 2009. As a smaller, leaner, and more focused company than GM Corporation, the four brands kept under the GM name are Chevrolet, Buick, GMC, and Cadillac. The company’s top markets by sales are China, the United States, Brazil, the United Kingdom, and Germany. General Motors Company has always been a well-known name in the automotive industry, and is still around today.

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