General Motors And Tesl Leaders Essay

As the EV and HEV trend strengthens, key industry players are offering models that directly compete with Tesla. Competing models include the Chevy Volt and Spark, Nissan Leaf, Toyota Prius, Ford Focus, Honda Fit, Smart Car, Volkswagen Golf, BMW i3, and Mercedes Benz B-class EV (Grant, 2015). However, Elon Musk does not view these offerings as Tesla’s competition. With only 1% of total vehicle sales going to non-hydrocarbon burning cars, Musk identifies Tesla’s true competition as the gasoline cars with production rates of about 100 million per year (Musk 2014).

Tesla Motors, Inc. is an American company that was founded in 2003. The driving idea behind the venture was proving electric vehicles could be a viable substitute of the gasoline powered cars without sacrificing comfort, performance or luxury. Apart from the core function of designing and producing electric cars, Tesla also provides advance electric vehicle powertrain components and know-how to other automakers, which are looking into venturing in the EV (electric vehicles) market, such as Daimler, Toyota and others. The company’s headquarters are located in Palo Alto, California. Due to their specific business and marketing model, namely, no middle-man and little-to-no mass scale

Electric cars over the last several years have been a controversial topic. Companies have ran into issues regarding the batteries, pricing, and clearly competition with gas fueled vehicles. I noticed Tesla Motors a few years ago and instantly fell in love with their electric vehicles. Tesla managed to keep a very clean look with a sports car feel to their vehicles, and they are currently working on their new battery which is expected to last much longer. The price of their vehicles at the moment are priced higher than most average families can afford, but Tesla announced they are releasing a more affordable vehicle in 2017. Throughout the existence of Tesla they have made it clear they will not settle with just making vehicles that are in compliance with the laws set in place, their company will strive to make the best vehicles they can.

Opportunity: The electric automotive industry and Tesla should decrease both the costs of its batteries and in renewable energy to attract more purchasing customers.

The car market has been ran by companies such as Volkswagen, Toyota, Ford, BMW, and many other companies, but one of the newer, up and coming companies in this market is Tesla Motors Inc. Tesla has been around for a little over 10 years, and have come quite a long way from where they began. Tesla now sells luxury electric vehicles different than any other electric vehicles today, and they have big plans for expansion in the future. Tesla may not be one of the biggest car companies today, but one day they will be considered alongside companies such as Toyota and Ford.

In 2016, there were 17.55 million cars sold in the US and electric vehicles (EVs) made up less than 1%, accounting for 150,000 vehicles, – up from 17,500 sales in 2012. EV’s have been slow to capture market share, although their growth may allude to a tipping point in the near future.

Electric cars have always been a thing of the future. The promise of a “green” mode of transportation is something that most people would love to have. Until recently, only a few manufacturers have even attempted the mass production of electric vehicles. The early attempts by General Motors (GM) in the 1990’s to mass produce electric cars mostly ended up in failure. Electric car customers were forced to deal with long re-charging times, a much lower range compared to gasoline powered cars, higher vehicle costs, and limited model styles to choose from. Though some were willing to make these sacrifices, the vast majority were not, which ultimately led to the end of electric vehicles 20 years ago.

The car business, including manufacturing, distribution and service, is one of the largest industries in the United States. Ford, General Motors, and Chrysler make up 49% of this market and are known as the “Big Three”. Since WWII, no U.S. company, including the Big Three, has been successful in mass-producing a vehicle in the car industry. Perhaps with Tesla’s Blue Ocean Strategy, their innovative way of designing, developing and marketing the electric vehicle, most likely will continue to be successful in this market.

I would recommend that Tesla Motors continue their promise to mass-produce affordable electric vehicles. As mentioned in Myopia, one of the greatest enemies of this knowledge is mass production. Tesla would be able to eliminate other car manufactures from entering the market with affordable electric vehicles and take on the existing car manufactures that are producing electric vehicles. Tesla Motors is still a leader in the electric vehicle industry and if the Model 3 becomes a huge success, they will dominate the affordable electric vehicle market.

General Motors is one of the largest car manufacturing companies in the world. Best known for their automobiles, General motors have become a household name and an empire. It did so not only by selecting the right brands and manufacturers to work with but by remaining innovative and creating designs as rapidly as society develops. If you don’t think of GM when thinking of the auto industry, surely one of their many popular brands comes to mind.

As of 2013, Tesla owned 43% of the market share of electric vehicles in Canada (EVWORLD, 2013) and the market is expected to continue to grow, as sustainable energy becomes more of a way of life than a movement.  According to the Government of Canada, “the market for electric vehicles in Canada is growing as Canadians look for cleaner, more efficient vehicles. Research confirms that consumers in North America are willing to pay more for an electric vehicle if the environmental benefits are significant” (Government of Canada, 2010).  With this expedited increase in purchases of electric vehicles, the Tesla Model S is positioned well to obtain its goal of increasing its existing market share.

Tesla has become the first automaker to implement a direct sales business model, they don’t rely on middlemen to get their product to the masses, instead they go directly from the factory to the future owners via online sales. The people who are already costumers are satisfied and this makes their user base grow via word of mouth.

Tesla Motors Incorporated, an American company that designs, produces, and sells electric vehicles and their electric components, has become one of the fastest growing car companies in recent history. The company’s main goal was to start creating electric vehicles that were accessible and affordable to the public. Founded in 2003 and taking off successfully by 2009, Tesla Motors started selling the first mass-produced vehicle to use lithium-ion battery cells and hold a range of greater than 200 miles on just one charge. Along with building their own electric vehicle models, Tesla also builds electric powertrain components for vehicles from other automakers including cars such as the Toyota RAV4 electric vehicle. Tesla has begun to maximize

When you talk about a world leader in electric vehicle (EV) business, there is one name that always jump right into people’s minds. That is Tesla. Tesla Motors Inc. is the world’s largest manufacturer and vendor of electric vehicles (EV) powertrains. The company under a multiyear agreement with Toyota also supplies full powertrain for Toyota RAV4 EV (Tesla Motors Inc., 2015). Tesla has expanded its relationships with Mercedes Benz as well. Under the A-Class and Smart for two programs, Tesla manufactures two brands of electric vehicles for Mercedes Benz. Currently, Tesla and Mercedes have plans that are already underway to start the development of an M-B vehicle that has the Tesla powertrain in it. Reports from these two leading car manufactures indicate that the program will commence sooner than expected.

Product acceptance: Tesla may have trouble with product acceptance. Electronic vehicle that emits no pollutants is attractive to consumers, but science may indicate that the electronic battery charging produces emissions that are harmful in the production of electricity.