General Motors Automobiles

2007 WordsFeb 17, 20188 Pages
At the turn of the 20th century, there were less than 8,000 automobiles currently in the US; many of which were powered by steam or electricity, and others had gasoline engines. The huge turnout at the first New York Auto Show in 1900 showed the extent of the public’s captivation with automobiles. Over the next few years, hundreds of new companies tried to meet the demands of a rapidly growing automobile market. General Motors was founded by William Durant on September 16, 1908. Durant had become a leading manufacturer of horse-drawn vehicles in Flint, Michigan, before making his way into the automobile industry. At its beginning, GM held only the Buick Motor Company, but in a short matter of years acquired more than 20 companies including Oldsmobile, Cadillac, and Oakland (today known as Pontiac). As demand for automobiles grew unexpectedly in the 1920s, General Motors set the pace of production, design, and marketing innovation for other companies to follow. General Motors added Chevrolet, Vauxhall and Opel which diversified the selection and added to the spread of their corporation. During these years GM also opened more than a dozen new plants outside the United States, which only increased their sales throughout the world. The milestone 1927 Cadillac LaSalle, with curves (as opposed to sharp corners and a long, low stance), made people see cars as more than just a mode of transport for the first time ever. People were intrigued by their design and other capabilities.
Open Document