General Motors: Costumers For Life

Kyria Maldonado Principles of Finance 10K Project – Redo 12/7/2017 General Motors vs. Tesla Executive Summary General Motors • Headquarters: Detroit, MI • Incorporated: Delaware • New York Stock Exchange/Toronto Stock Exchange • Stock Symbol : GM • For the fiscal year ended December 31, 2016 • Product: Cars, trucks, crossovers, and automobile parts (Worldwide) Tesla • Headquarters: Palo Alto, CA • Incorporated: Delaware • NASDAQ • Stock Symbol: TSLA • For the fiscal year ended December 31,

General Motors General Motors Company commonly known as GM, is an American multinational corporation headquartered in Detroit, Michigan, that designs, manufactures, markets and distributes vehicles and vehicle parts and sells financial services. It produces vehicles in 37 countries under thirteen brands: Alpheon, Chevrolet, Buick, GMC, Cadillac, Holden, HSV, Opel, Vauxhall, Wuling, Baojun, Jie Fang and UzDaewoo. General Motors employs more than 212,000 people from all over the world and does business

Marketing Brands As I’m driving down veterans Blvd in my small hometown, all I see are billboards to my right and left covered in ads. The windows to businesses are covered with ads in large print. While listening to the radio I hear advertising. When I walk in to the local grocery store there are salesmen with brochures who greet you and want a brief moment of your time. Ads are in my email. Businesses are constantly finding new ways to advertise their brand. Even marketers are advertising

Fighting drunk driving In 1897, George Smith, a taxi driver in London crashed his cab into building under the influence of alcohol; becoming the first person ever arrested under drunk driving charges. In 1910, United States passed the first law against this. In 1953, the Breathalyzer was invented, and the law was updated stating as drunk driving as the action of operating a motorized vehicle with alcohol level above the legal parameters set by law, which, nowadays, ranges from .08 to .10. Nevertheless

have been killed with road accidents all over America involving Ford Explorer vehicles. There was a bit of rivalry between Ford and General Motors and with this controversy it had damaged the reputation of Ford which resulted in the loss of its market share and its loyalty among customers. Both the companies were facing millions of dollars of lawsuits from various costumers. This controversy brought an end to the 100-year-old supplier -relationship which began in 1896 between Ford and Firestone (The

Interdictions: Our product is man’s wallet as we mansion in our proposal, our wallet is made of lather as the other wallets but it is going to be smaller and lighter the the other products in the market because of the materials we are using when we was designing the product we as trying to minimize the cost and also trying to use only recycled materials to help saving there earth, its going to be for all use wallet you will be able to put money and all the cards you need to have in your wallet like

Andrew Martin COMM 336 Informative Paper 4/4/2013 Tesla Motors Tesla Motors is a car company that designs, manufactures and sells electric vehicles. This public company was founded in 2003 by Ian Wright, JB Straubel, Marc Tarpenning, Martin Eberhard and most notably Elon Musk. Its headquarters is located in Palo Alto, California, with its main production plant in Fremont, California. The company was named after Nikola Tesla, a renowned electrical engineer and physicist. Its goal is to

Rosie observed her fellow employees and costumers but never learned how to cope with them until she “tried”. She experience what worked or did not work with the problems she faced, as for Joe too. They took the knowledge obtained through hands-on observation, devised a possible solution, applied

Situation Analysis The mission statement of Ford is not written because in past decades, U.S. vehicle industries have changed dramatically. However, Ford has a vision statement which can be substituted for mission statement, “People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.” Ford has two unique ways to protect its market share. Ford has a renting car system which you can rent a car rather than buying a care. According

SEGMENTATION, TARGET MARKET SELECTION AND POSITIONING (STP) PRACTICE in AUTOMOTIVE INDUSTRY | Marketing Management | | CONTENTS GENERAL INFORMATION 2 OVERVIEW OF THE INDUSTRY 2 PROCESS OF SEGMENTATION 6 Demographic Features 7 Age Factor 7 Gender Factor 7 Income Factor 8 CHOICE OF TARGET MARKET 9 Five Patterns of Target Market Selection 9 Single-Segment Concentration 9 Selective Specialization 9 Product Specialization 9 Market Specialization 10 Full Market