General Motors

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SWOT analysis of General Motors This is a General Motors Company SWOT analysis for 2013. For more information on how to do SWOT analysis please refer to our article. Company background General Motors Company (GM) is a corporate that designs, builds and sells cars and trucks. Name Industries served Geographic areas served Headquarters Current CEO Revenue Profit Employees Main Competitors General Motors Company Automotive Worldwide U.S. Daniel Akerson $ 152.3 billion (2012) $ 4.9 billion (2012) 202,000 (2012) BayerischeMotorenWerke AG, Chrysler Group LLC, Daimler AG, Ford Motor Co., Honda Motor Company, Nissan Motor, Tata Motors, Ltd., Toyota Motor Corporation, Volkswagen AG and many other automotive companies. GM owns 18 brands,…show more content…
4. Car recalls. Last year, General Motors recalled 119,000 pickups due to missing hood latch. The same year it had to recall it Chevrolet Volt and fix battery problems. Recalls are expensive and damages brand reputation, especially when the company announces them so often. Opportunities 1. Positive attitude towards “green” vehicles. Today consumers are more aware of the negative effects (air pollution) caused by cars fueled by petrol and diesel. Large quantities of CO2 emissions intensify greenhouse effect and negatively impact the life on earth. Thus, consumers are more likely to buy new hybrid and electric cars that emit less CO2. 2. Increasing fuel prices. Increasing fuel prices open up large markets for GM’s hybrid and electric cars as consumers shift towards cheaper fuel types. 3. Changing customer needs. By introducing new car models, General Motors would be able to meet changing customer needs for smaller and more fuel-efficient cars. 4. Growth through acquisitions. GM has successfully acquired many car companies in the past and should continue doing so to gain new skills, assets and access to new markets. Threats 1. Fluctuating fuel prices. Due to increasing extraction of shale gas, future fuel prices should drop and make electric and hybrid cars less attractive. GM would treat the projects of hybrid and electric cars as losses, rather than perspective future cars. On

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