General Motors ( G. M ) File For Chapter 11 Reorganization

“You are required to write a report on how marketers use the different methods of marketing research to identify opportunities of the market, segmenting and targeting the market based on the valuable results collected from their marketing research activities.

Ford and Chevy both are good-producing sectors, they both manufacture automobiles that are similar but different.

3. What new retail concepts can you identify? How might you learn about more? What strategies do you suggest for learning about new retail concepts?

The purposes of the loans were to provide operating cash for G.M. and Chrysler, and keep car loans available to buyers. GM earned $23 billion in 2010 and has invested $8.1 billion in thirty four U.S. plants and created or retained more than 23,000 jobs since 2009 (Shepardson, David 2013).

In 2009, the Obama Administration bailed out the General Motors and Chrysler automobile companies. Having begun their decent into bankruptcy in 2008, losing thousands of jobs, sales plummeting forty percent, with a high threat of liquidation, General Motors and Chrysler finally reached government-assisted chapter 11 bankruptcy in 2009. Obama allocated eighty five billion dollars in TARP funds to the auto industry, close to fifty billion dollars of it going to General Motors. The allocated funds were successful in keeping two of the Big Three auto companies afloat, keeping taxes from sky rocketing and saving millions of jobs.

This company was created to challenge the Ford Motor company in the twentieth century. General Motors created automatic transmissions, practical air conditioning, and the very first version self start. These creations gave General Motors the edge over Ford and other car companies at the time. “In the early years, GM's marketers added style and color to cars, putting Henry Ford and his industry-leading Model T's on the defensive” (Woodyard 03).With knowledge and advancement General Motors performed well and gained from it. But in recent years General Motors started to cut corners and build things of a cheaper quality making mistakes. These mistakes and corner cutting created problems for General Motors. It eventually lead to General Motors filing for bankruptcy on June 1st in 2009. General Motors was eventually saved from their bankruptcy but the damage was done. The General Motors plant in Moraine Ohio was shut down causing a lot of people to lose their jobs. The mistakes General Motor made did not just hurt themselves but the people who relied on those jobs. There are people who are now homeless and are struggling. The knowledge General Motors had helped them reach their success but the creators lost sight of their morals. They took the easy route and failed hurting plenty of people destroying hundreds of families and people's

The government decided to take an equity stake at GM and thus was facing the possibility that a substantial amount of these funds would never be repaid. The government has already written off or realized losses of over $7 billion as of April 2012[2]. More losses will come as the government sells its remaining stake in GM and Ally Financial. The Congressional Budget Office estimates that the auto bailout will ultimately cost taxpayers a total of about $20 billion[3]. The Treasury Department is even more pessimistic, projecting that, at GM’s current stock price, taxpayers will lose $23 billion[4].

General Motors, the “mother company” has faced many troubles in the past, and surfaced. A research by the National Research Council in the United States has revealed in 1992 that there had many impacts and future impacts in the automotive industry, indeed; it would affect the jobs and the internal economy. However, General Motors understood the threat potential that this and established strategic plans to revert the trend. Furthermore, whether General Motor Company was able to change the trend, and it saw the internal and external factors, prepared a strategic plan, Holden being the first brand in Australia, with at least just the 10 % of the population compared with the USA, the way to get a plan looks easier. In addition, it is easier to see a trend in countries with low population and good policymakers. In 2008 General Motors faced again the limit to bankruptcy. A fierce plan to develop and a new business association with FIAT made that GM avoid the dissolution. Even do all Europe have had a similar crisis( Boudette & Choudhury,

In the latter part of 2008, the United States’ economy was rapidly plummeting - the stock market crashed, the housing bubble burst and gas prices skyrocketed. The majority of U.S. based firms faced the reality that they would not be able to survive during such desperate economic times. The U.S. automobile industry, in particular, began to buckle under the depressed economy. The government stepped in proposing a multi-billion dollar bailout to stimulate the economy and restore economic balance. The possibility of this unprecedented government intervention was condemned by many economists. If the government helped the ailing automotive industry, this industry would have to tighten their expenditures and plan for the future to prove to

By 2008, the recession impacted the global marketplace, as automobile sales declined. This time period became problematic for GM since the company was near bankruptcy. After weeks on Capitol Hill in an effort save GM, an automotive bailout package was approved during the Obama Administration. Gm would receive bailout loans from the America, Canada, and the Ontarian governments to address the recession, record oil prices, and a serious global automotive crisis. As a result of GM’s bankruptcy filing, the company would reorganize itself. This meant that a popular brand like the Pontiac would be phased out, while GM focus on North American brands like Cadillac, GMC, Chevrolet, and Buick. In 2009, the old GM was replaced by the New GM in an effort

· The Chevrolet (also owned by General Motors) is a product which will bring a lot of opportunities in terms of sales in the future which can help the profitability of Holden/General Motors

General Motors was once a back bone of American economy. It was one of those organizations who were the driving force of American automotive industry single handedly. But like any other enterprise, it has its strengths and weaknesses. Global presence with an impeccable distribution system which ensures a highest reach out couple with strong research and development gives it a competitive edge over its rivals however it has also borne its share of trouble mainly caused by recession. But now that market is picking up again, GM is also showing steady growth.

Forwarded here with a term paper report on “General Motors Bankruptcy” submitted by Siddharth Dixit Enrollment No A7004611108 student of

This paper explores the change that General Motors faced after the economic recession and credit crisis that began in 2007. This pushed GM to request assistance from the U.S. Treasury which resulted in the restructuring of their US operations. The start of this restructuring change involved downsizing GM’s operations in the US. Along with the mandate imposed from the US government GM engaged in downsizing to reduce costs, and to cope with the

The collapse of GM also results significant impact on their shareholders. Investors in $27 billion worth of GM bonds, including mutual funds and thousands of individual investors, will end up with new stock in a reorganized GM worth a fraction of their original investment. The government's plan calls for 10% of the new GM to be owned by existing bondholders, while a United Auto Workers union health-care fund will own 17.5%. However, Owners of GM shares, which closed at just 75 cents a share on Friday of the bankruptcy week, would have their investments essentially wiped out. So their investors incur enormous loss from it.