Essay on General Motors

1323 Words Jul 31st, 2014 6 Pages
General Motors was founded in September of 1908 by William Durant during a time that there were less than 8,000 in the United States. Durant was already known in Flint, Michigan for his horse drawn vehicles. “At its inception GM held only the Buick Motor Company, but in a matter of years would acquire more than 20 companies including Oldsmobile, Cadillac, and Oakland, today known as Pontiac.”(History & Heritage-Creation,” 2014) General Motors set the tone in the automobile industry with design, production and marketing. “With the philosophy and strategy of “a car for every purse and purpose,” and a series of landmark innovations that changed the automobile itself, GM’s vehicles went beyond transportation, becoming statements and …show more content…
it focused only four brands but was still global and utilizing 70% of its sales from outside of the United States. “Re-emerging at the new GM is the competitive spirit that, for decades, drove GM to leadership in styling, technology, engineering, marketing, and other key areas of the auto business. This spirit guides the new GM as it works to design, build, and sell the world’s best vehicles.”(History & Heritage-Rebirth,” 2014) According to the Business Dictionary online, structural organization is “the typically hierachichal arrangement of lines of authority communications, rights and duties of an organization. Organization structure determines how the roles, power and responsibilities are assigned, controlled, and coordinated, and how information flows between the different levels of management.”(“What is Organizational Structure,” 2014) An organization’s structure depends on there purpose and mission plan. General Motors feels that strong leadership is very important role to their organization. They incorporate a horizontal organizational structure where they focus on being an innovative group of employees. “Human relations is the process of training employees, addressing their needs, fostering a workplace culture and resolving conflicts between different employees or between employees and management.””The Importance of Human Relations In the Workplace,” 2014) General Motors is about teamwork and not so much individual roles.

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