Essay on General Motors

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GENERAL MOTORS Contents: Introduction………………………………………………….. 2 Background of the Company…………………………. 2 Present Age GM……………………………………………. 5 Micro Environmental Factors………………………… 6 Macro Environmental Factors………………………. 10 Marketing Strategy………………………………………. 13 SWOT Analysis…………………………………………….. 15 Introduction: General Motors Company commonly known as General Motors or GM is an American company and is the world’s second largest automaker company. General Motors produces cars and trucks in nearly 31 countries and sells them through these brands, they are: Buick, Cadillac, Chevrolet, GMC, Opel, Vauxhall, Daewoo, Isuzu, Wuling and Holden. The worldwide ranking of automobiles is done per year by International Organization of…show more content…
To sustain such a huge company there are many factors which had an affect which may be adverse or good , which GM dealt with. There are ennumber of factors that let GM to show their capabilities and face adverse situations. For convenience these factors are divided into two main divisions they are : Macroenvironmental Factors Microenvironmental Factors Macroenvironmental Factors : These factors are uncontrollable factors which influence the organisation decision making and also affects the performance and strategies used by the organisation. There are many macroenvironmental factors which affected GM, they are as follows: Economic Factors: As we know GM is an automobile industry and is flourished all over the world, so it has a huge impact from all countries. Even though GM is a strong brand in North America and all over the world, not all the brands are sold in the market. The fact that when a consumer spends his or her a part of savings on purchasing a car, he or she may may give high considerations to utilities like fuel economy, quality, safety, price and value. GM brands differ from this kind of utlities. Also discount price, warranty etc affect their minds on buying motive. Though GM suffered heavy losses in the year 2008 due to global recession and bankruptcy, still today company gets surplus profits as majority 73% consumers still respond to GM cars, who they might buy in future. This

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