General Motors : Strategic Strategy And Customer Value Creation

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Nowadays, General Motors is a widely known corporation, which has the offices and services present in the different parts of the world. The company was established in 1908, and since then, it aims towards the constant innovation and development of the new products (Pelfey, 2006). Today, it is present in 120 countries around the world and continues opening the offices and dealerships worldwide (General Motors: About GM, 2016). General Motors change the flow of history and business processes in the automobile world by making it a multinational corporation. Currently, it has a vast variety of the sub-brands including Chevrolet, Buick, GMC, and Cadillac, which specialize in delivering the best vehicles to the customers (General Motors:…show more content…
In this case, the ability to adapt to the constantly changing environment and establish new strategical approaches to innovation will help the company stay competitive on the market. As for the overall strategy of General Motors, firstly, it focuses on the building the long-term customer base, as they pursue the idea of earning “customers for life” (General Motors: Investors, 2016, para. 1). In turn, the company tends to pay attention to the modern technologies while enhancing customer’s experience of using their vehicles. Additionally, it aims towards the improvement of the local communities by creating the perception of being ecologically friendly, as the corporate image has a vehement influence on the revenues. In the end, focusing on innovation and technological improvement while building trusting relationships with the customers could be considered as the primary strategy of General Motors. Customer Value Creation Firstly, the operations strategy of General Motors is aimed towards the improvement of the operational performance by enhancing the relationship with suppliers, increasing profitability, and focusing on delivering high-quality, innovative products (GM outlines strategic plan, 2014). In turn, the overall strategy tends to focus on the similar

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