General Nutrition Center Is The Top Leading Nutritional Companies

1099 Words Sep 24th, 2016 5 Pages
General Nutrition Center, better known as GNC, is one of the top leading nutritional companies that strives to better the lives of their customers each and everyday. Luckily, being an employee of GNC, I felt I would better understand the companies take on how they market themselves. The company 's mission statement is, “To continue to be the leading provider of products, services, and information in the self-care and personal health enhancement market. To provide a shopping experience that exceeds our customers’ expectations (GNC,web).” In simpler terms, we explain to customers that our mission statement is better explained by two words, “Live Well”. You can find this phrase all over the stores, whether that be on images, or even some of the products being sold. The term “Live Well” promotes living a healthy, happy lifestyle, and what better place to help you on that journey than a nutritional store. The mission statement reflects a strong marketing stragiety of promoting a healthy lifestyle, and focuses on that statement when training employees, as well as helping customers find what they are looking for. For myself, when I started college, I was not entirely sure what I wanted to major in, although I picked Fashion Merchandising. I have always had a passion to follow my dreams into the fashion industry, but I also decided to double major with a business marketing degree. With this double degree, if I do not follow a career in fashion, the business marketing degree will…
Open Document