General Overview Of The Article ' The Wall Street Journal '

1452 WordsMar 8, 20176 Pages
General Overview of the Article The Wall Street Journal published an article on November 21st, 2016 by author Sue Shellenbarger about issues concerning sponsored contact and todays school aged generation. The article, “Most Students Don’t Know When News Is Fake, Stanford Study Finds”, is based on the results of a Stanford Study that was conducted between June of 2015 and June of 2016. The study found that 82% of middle school students couldn’t differentiate between sponsored content and real news. (Shellenbarger 2016). Averages of 4 in ten high school students were likely to believe a headline with a relevant photo even if no source was cited in the story. (Shellenbarger 2016). There are a number of reasons listed for this in the…show more content…
(Shellenbarger 2016). Public Relations Relationship of Article Sponsored content and the public’s ability to distinguish between it and actual news stories are very important to the field of public relations. One stereotype that public relations practioners often face is that they call the work “spin” (Wilcox et al. 11). Sponsored content can be considered spin in relation to the work of public relations. If sponsored content is not properly labeled as such, this also makes it harder for the public to distinguish between what is real and what is effectively an ad. School aged children are especially having a difficult time differentiating between the two. (Shellenbarger 2016). By teaching the general public media literacy skills, and by effectively labelling sponsored content for what it is, battling the stereotype as “spinners” would become a lot easier. Communication is an important aspect for public relations practitioners. When creating a message for the public, the message needs to be clear and get the point across. Per the textbook, “Communication is the act of transmitting information, ideas, and attitudes from one person to another. Communication can take place, however, only if the sender and receiver have a common understanding of the symbols being used” (Wilcox et al. 182). What’s important here to note is that effective communication can
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