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Generic Child Media Analysis

Decent Essays

This media analysis will define the historical development of the “generic child” and commercial indoctrination through the mainstream American media. In Sammond’s () introduction in Babes in Tomorrowland, the concept of the “generic child” is defined through the plasticity of Disney media promotion during the mid 20th century. This aspect of commercialized American culture reinforced the generic identity of children as a form of cultural indoctrination, which was also promoted as an American ideal of good child rearing practices. The historical creation of the Barbie doll also defines this aspect of cartoonish product for the indoctrination of children into adult behaviors. These commercial aspects of media promotion of the generic child define …show more content…

These aspects of Disney culture were also disseminated as a type of American identity due to the popularity of the high quality animation films being made in the 1950s and throughout the 20th century. Historically, the popularity of Disney characters set the foundation for he plasticity of dolls, animated figures, and other easily manipulated images of American identity that could be promoted through advertisement. In many ways, the economic, cultural, and social aspects of American life have created this artificial aspect of childhood, but it is the Disney culture that disseminates and distributes this type of plastic definition of the child through child-rearing practices. This type of historical method of indoctrination was a major part of mid-20th century cartoon-based media in popular …show more content…

Much like Disney cartoons, the creation of an ideal type of fashion-show beauty is based primarily on the worship of the generic blonde image of womanhood. Of course, Barbie is a doll that is made into an adult figure, which defines the role model that young girls should follow as part of popular culture. This is a clear form of cultural indoctrination by forcing the child to witness the popular meaning of Barbie as an icon of American culture. More so, the popularization of Barbie is one way in which the Mattel Corporation (like the Disney Corporation) can portray idealized an unrealistic examples of women as a type of cultural child rearing. The Barbie has become the generic version of the adult American female, which is often promoted as an ideal toy for young people in the toy marketplace. For instance, Steinberg (2009) defines the way in which the “adult” shape of the Barbie provides a means of commercial indoctrination at a very young age in childhood

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