This media analysis will define the historical development of the “generic child” and commercial indoctrination through the mainstream American media. In Sammond’s () introduction in Babes in Tomorrowland, the concept of the “generic child” is defined through the plasticity of Disney media promotion during the mid 20th century. This aspect of commercialized American culture reinforced the generic identity of children as a form of cultural indoctrination, which was also promoted as an American ideal of good child rearing practices. The historical creation of the Barbie doll also defines this aspect of cartoonish product for the indoctrination of children into adult behaviors. These commercial aspects of media promotion of the generic child define …show more content…
These aspects of Disney culture were also disseminated as a type of American identity due to the popularity of the high quality animation films being made in the 1950s and throughout the 20th century. Historically, the popularity of Disney characters set the foundation for he plasticity of dolls, animated figures, and other easily manipulated images of American identity that could be promoted through advertisement. In many ways, the economic, cultural, and social aspects of American life have created this artificial aspect of childhood, but it is the Disney culture that disseminates and distributes this type of plastic definition of the child through child-rearing practices. This type of historical method of indoctrination was a major part of mid-20th century cartoon-based media in popular …show more content…
Much like Disney cartoons, the creation of an ideal type of fashion-show beauty is based primarily on the worship of the generic blonde image of womanhood. Of course, Barbie is a doll that is made into an adult figure, which defines the role model that young girls should follow as part of popular culture. This is a clear form of cultural indoctrination by forcing the child to witness the popular meaning of Barbie as an icon of American culture. More so, the popularization of Barbie is one way in which the Mattel Corporation (like the Disney Corporation) can portray idealized an unrealistic examples of women as a type of cultural child rearing. The Barbie has become the generic version of the adult American female, which is often promoted as an ideal toy for young people in the toy marketplace. For instance, Steinberg (2009) defines the way in which the “adult” shape of the Barbie provides a means of commercial indoctrination at a very young age in childhood
Disney movies have been the leading outlets for child education and social learning. Due to such power of influence controversies have been raised which include the following, but not limited to, gender roles and stereotypes, issues of independence, and misrepresentation. Many people argue that despite the morals and messages that occur within such films there are still underlying messages that deal with beauty standards and norms. However, others may argue that Disney is evolutionary and evolved the imagery of male/female standards. The controversy then becomes: are Disney films doing more harm than they are good? Due to certain themes brought on by such movies, it has left younger audiences with both positive and
In the essay 'Our Barbies, Ourselves,' Emily Prager explores the history of the Barbie doll and talks about the Barbie doll itself. Prager seems convinced that the Barbie doll was an object created by a man and that Barbie reeks of sexuality, sexual innuendo and serves as the anti-feminist embodiment of every man's fantasy. In her own expressive and persuasive modes to fashion an essay designed to persuade the reader that the Barbie doll is a twisted and corrupt tool designed by men to combat the feminist revolution. Though her attempts at persuasion are commendable, I was not swayed in my opinions on Barbie. If anything, I just found fault with this writer's point of view, and I found her
Young girls have been playing with Barbie dolls since the dolls inception at the American International Toy Fair in New York. Recently, researchers have been skeptical on whether the dolls have an effect on the self-image of girls who play with them. In order to determine if Barbies have an impact on young-girls self-concept, clinicians have carried out several studies where they monitor the interaction between the young girls and the famous figurine. From these experiments, scientists concluded that Barbies can have a bearing on a girls self-image, making the consumers who buy the doll more aware of the issue Barbie
Children’s child play has become a form of an unrealistic world. Although, it is considered for children to begin creating a creative imagination, the mind fascinates children into toys. Some child’s play toys are not ideal for young children, like the one and only “Barbie”. Barbie has become a worldwide toy product for children all over the world, from the North Pole to the South Pole. These dolls have emerged from one ethnicity to another. In Ann DuCille, “Dyes and Dolls: Multicultural Barbie and the Merchandising of Differences” the author talks about the race and gender differences; found in Barbie. She argues; “Is Barbie bad?” her response, was “Barbie is just a piece of plastic” (459). In contrast, this piece of plastic is not just a piece of plastic to young girls; it is much more than that. A piece of plastic that little girls all over the world wish they could be. Even though, it is only a piece of plastic to adults that Barbie significantly means nothing to them. Growing up, I owned a couple of Barbie dolls. The tall, long blond hair, blue-eyed doll was my best friend and my “role model”. I wanted to become exactly like Barbie. As a child, I thought only beautiful people who looked liked Barbie signified beauty. To my little to no knowledge, I soon came to find out no one really looks like Barbie, except people who want to become like Barbie. In my adolescent years, no one taught me Barbie was “unreal”; no one taught me it was just a figure in my imagination.
In Henry Giroux’s book, “The Mouse that Roared” he argues that Disney animated movies lead to the end of innocence in children. He focuses mainly on the images that Disney portrays towards gender roles and gender stereotyping. He primarily targets the issues that women are portrayed as being subordinate to men and are viewed as property and objects of desire instead of as human beings. Giroux is unconvincing in his argument because he writes above the level of thinking and comprehension that most children who are exposed to Disney films would posses; by focusing on specific scenes, while ignoring the overall morals throughout the rest of
Throughout the past few decades, the media has been a very sturdy driving force in directing and controlling social beliefs and behaviours. This is explained in the New York Times opinion column, "It's Racist, But Hey, It's Disney." Children are more vulnerable to the powers of the media. Disney movies are also a vehicle for spreading cultural notions, such as racism. This medium opens an avenue where children can be indoctrinated and pass questionable values on to following generations.
In Marge Piercy's "Barbie Doll" a young girl is troubled by the classification of what it takes to become a beautiful woman. "Barbie Doll" details the image that society projects upon women. From an early age young women struggle to conform to the standards that society has defined for them. Beautiful dolls such as Barbie are frequently the first source of association that young girls have with the image that society has placed upon them.
“You’ve got the best of both worlds, mix it all together and you know that it’s the best of both, you know the best of both worlds.” (Nevil et.al, 2006). According to Hannah Montana you can have the best of both worlds. Kinderculture affects children from the very beginning of their lives, but how deeply do the messages from the Disneyfication of Kinderculture impact children’s lives? In the Kinderculture article by Henry A. Giroux and Grace Pollock they ask the question, “Is Disney good for your kids? How corporate media shape youth identity in the Digital Age.”
“I’m a Barbie girl in a Barbie world” was a hit song in the early 90’s. Many girls singing the lyrical tune were demonstrating their love for the doll and the qualities that stood behind the logo: Free spirited fun, a perfect plastic body, and an array of different activities you could do with a Barbie. In the article “Plastic, Fantastic Barbie” author Amy Goldman sheds some light on the controversy society has placed around the doll. Goldman explains the changing view on how parents see a link between Barbies and children’s negative self-esteem due to their “perfectly proportioned” bodies and unreasonable expectations regarding the doll’s “wide-eyed” princess look. Guardians are fearing their children will aspire to become a superficial person only caring about their
Society has a way of placing unrealistic expectations on women. By using television, magazines, billboards, and even toys we see a mold of what women are supposed to look like. In other words the perfect woman should look like a Barbie Doll. In Marge Piercy’s, “Barbie Doll,” we find a girl child growing up through the adolescence stage characterized by appearances and barbarity. Piercy uses lots of imagery to describe the struggles the girl experiences during her teenage years and the effects that can happen.
perpetuated over the years throughout Disney’s movies. Disney is one of the largest media companies in the world. According to Forbes, the “net worth and market capitalization of Disney Company has been estimated as $103.96 billion in 2013” ("Walt Disney Company Net Worth - Celebrity Net Worth,”). From the premiere of the Steamboat Willie cartoons in 1928 Disney has transformed pop culture as we know it today. This paper is designed to look into four major issues gender identity, gender roles, ethnicity, social class throughout Disney’s Cinderella (1950) and Frozen (2013). I aim to show that in these films can be found a subtle manual for social norms, a supplier of dominant family values. I will assess certain sociological concepts that are represented in these films namely ‘The American Dream’, standardization, pseudo-individualism and the creation of false needs. As a society, the understanding of these issues are instrumental to our being since our identity is often distorted through long term norms, ideals and merits set forth through these animated films.
We have looked at many different types of media in this unit. After looking at them I have concluded that the portrayal of childhood does change across the various types of media. We have looked at children in the news, advertisements, podcasts and blogs.
Everyone wants to have an ideal “fit” and “sexy” body type. A lot of girls wanted to be this “barbie” kind of doll that most girls have. An article by Christine Williams stated that “Today sociologists and media scholars argue that to understand the doll and its impact, it is necessary to examine Barbie play in context. Evidently children use the doll the same way that adults use popular culture: to fantasize, to imagine alternative worlds and alternative lives, to project their needs and desires, and to define and refine their sexual identities” (Williams). Speaker 2: Barbie dolls were certainly a big hit a long time ago because their skinny appearance and glamour.
Barbie, at the age of 41, is one of the longest living toys in America. Analyzing her early history can give a person a look into the societal trends and culture of the late 1950's and early 1960's. There is evidence of fashion innovations in Barbie's wardrobe. Also, one can see the perception of females by society, such as what they should look like, how they should act and dress, as well as what their future goals could be. The following essay follows Barbie's history from 1959 to 1963, covering her development, her appeal to children, and her existence as a cultural artifact of the time period.