Generic Codes Of Indie-Thriller Film Print Advert Campaigns

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An Investigation into the Generic Codes of Indie-Thriller Film Print Advert Campaigns.
Independent thriller film Advertisement campaigns are very genre-specific, and feature codes and conventions to appeal to certain audiences, who identify with the uses and gratifications that initiate the desire to watch indie thriller films.
An independent film is said to be a problematic term; the type of film is defined by 'a production released outside of a major company.', (Bill Nichols [4]) relating to film, this would include major production studios, such as the Big six studios, for example, Paramount, Warner Bros., and Walt Disney studios. These major companies were claiming the vast majority of the film industry profits during the 70's,
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Furthermore, there are analytical opportunities in the poster. As the drumstick travels through the boarder of the poster, the main character is standing on the edge, relating to his character's attitudes in the film of constantly being the target, and the effects of that; furthermore, him and the drumstick are black and white, demonstrating how not only his life feels bleak from the events of the film, but along with his passion for music, where the audience can question why and to what extent this occurs. These signifiers of attitude relate to the narrative themes of the film, allowing audiences to want to watch in order to discover the conclusions to the disjointed narrative endings featured in the campaign.
Image result for the double dvd cover'Thriller films are types of films known to promote intense excitement, suspense, a high level of anticipation, ultra-heightened expectation, uncertainty, anxiety, and nerve-wracking tension.'(filmsite.org[1]) Thriller films are created to keep audiences on the edge of their seats, which is also foreshadowed in its posters and DVD covers. Thriller DVD

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