Generic Market And Industry Overview

There is a wealth of opportunities for students interested in cosmetology, and specifically those interested in hair. There are career opportunities for people interested in the science, the health, and the aesthetics of human hair. Of the many career opportunities available, the three of focus for this paper will be a hair stylist in the film and/or fashion industry; a cosmetic scientist that specializes in hair; and the executive producer of an international hair show.

Natural ethnic hair care products and organic hair care products are fast becoming a staple in the cosmetics industry. Each year more and more consumers switch from the chemical-laden hair care products to products that use natural and organically grown ingredients. Now these particular products are no longer only available in organic food stores. They have now hit the retail level. Mass retailers such as Target dedicating more shelf space to ethnic organic beauty products and offering more premium options traditionally sold only through specialty outlets, including Miss Jessie 's Curls and the Jane Carter Solution line. (Morris, June 2011, pg. 30)

Hair, which accounts for more than 50 percent of sales, would be a great sector to focus on.

In today’s society, natural hair is popular for many women which have chosen this over relaxed hair. “More and more, African-American women are leaving behind chemicals used to straighten hair and accepting their natural curls” (P., 2016). “The market for relaxers has fallen for several years now. Sales of hair care products for African Americans reaches $774 million in 2014, representing a 12 percent increase since 2009, according to Mintel” (H., 2015). SheaMoisture is a company that is tailored to the African American community. It provides various products relating to natural hair care products, beauty, such as cosmetics, and hygiene. Tony Roberts, a multicultural analyst for the intelligence firm Mintel stated, “We can see that sales [of relaxers] start to decline as far back as the 1990s. We forecast that the decline [from 2014] will reach 45 percent by 2019” (H., 2015).

Marketing Profitability. The possibility for intense competition is very high for Rogaine. This is due to Pharmacia & Upjohn’s patent expiring for Rogaine and the denial of their request for a three year period of marketing exclusivity. As a result Bausch & Lomb, Alpharma, and Lemmon Company have all considered the possibility of bringing hair regrowth products to the market. The threat of substitutes is also particularly high due to generic brands offering similar products coming to the market. Generic brands typically sell for 25 percent to 50 percent less than brand name products. As a result of a greater number of options customers will now have more bargaining power than in the past.

Examining the consumer behavior for nondisposable razors, we can observe that consumers are focusing on the premium segment. Also, they are becoming more sophisticated and expecting new technologies to smooth the shaving process. Focusing on that, Paramount should invest in the premium products category. Even though that would create cannibalism for the “pro-products” which is already loosing market.

Many African American women have finally embraced their natural hair and are no longer perming, straightening or altering their hair. However, it has become difficult to obtain the necessary hair care products and learn the ins and outs about caring for their hair, but with the help of social media, they are obtainable. Ever since African American woman decided that they are going to embrace their natural hair, perm sales have decreased. More than 26% of perm sales have decreased since 2008 (Opie & Phillis, 2015), while perms are declining, natural hair care products are increasing. While natural hair care products are increasing, it is no thinks to big brand stores or beauty salons in near hometown. It has to do with buying

However, there is not a lot of statistical data to support what is known. The sale of relaxers is on the decline. Since hair maintenance is not optional, it is safe to assume that if relaxers are on the decline, then natural hair products are on the rise. This is a booming market. The research firm Mintel estimates the total sale of Black hair products totaled $2.7 billion in 2015. (Mintel, 2016)

Hair modification is a century old tradition for all ethnicities. The focus of this research paper will be the benefits of natural hair versus relaxed hair within the African American hair community. My position on this issue is that the natural state of hair is inherently better than the processed relaxed state of hair, even though African American women continue to relax their hair the outcome may be extreme.

In the fall of my junior year, while attending a Wella hair product education class, I discovered that I could combine my love of cosmetology and my interest in chemistry by becoming a cosmetic chemist. Over the past two years my passion for cosmetology has grown. I believe that I will always be involved in cosmetology in some capacity. By attending a cosmetology program I have been given a good foundation in the cosmetic chemistry field. In order to formulate successful products one needs to do a lot more than understand product formulation. One needs to consider the structure of the hair, what the product will do to strengthen the cortex, how it will affect the color under the hair’s cuticle. I see my cosmetology education as a unique tool that help me along the way to reach my

Cosmetologists who specialize in hair straightening, hair dyeing, and complex hair treatments can expect to see an even greater demand for their services over the years. Aspiring cosmetologists should take extra courses in these topics to be prepared to be most competitive when applying for jobs. the field of cosmetology is expected to grow as much as other popular professions. The future for job opportunities for cosmetologists will likely encourage anyone who is on the fence about pursuing this line of work to go for

Paramount is facing not only the traditional, on-going competition from the other long term, established companies in the market, but faces increasing challenges to its market share from new entrants as well. Traditionally, the market consisted of disposable and non-disposable razors, but within the last few years, a new trend has emerged. As a result of the increased emphasis on esthetic, or beauty products for men, there has been is a growing movement among male consumers who are gravitating toward premium shaving products. Known as the “social/ emotional” segment, it commands 39 percent of the total non-disposable users, which is a greater percentage overall than

In 2010, with Lotus & Bamboo soap bar was introduced by Mary Kay in India, May Kay was approved a customized product for a specific country or region market for the first time. Moreover, the branded and packaged Indian care category of Mary Kay was growing up and expanding its product to attract more potential customers. Mary Kay brand has been developing massive products in India until 2010 with lower price compared with past several years. By late 2010, there were more independent beauty consultants in more regions

P&G is to become a leader in the European market of two in one hair products. The first year objective is to attract new European customers from competing brands to shift to the use of shampoo to BC-18. The aim is to exert a pull on the population in order to create a new market niche inside the shampoo market and encourage the people to use the new BC-18. In effect BC-18 technology serves the core need of washing hair and therefore it has to compete with the different national brands which are often well established.

Nowadays, not only women but men too are willing to pay any amount of money for finding out the secret behind healthy hair.