Generic vs. Name Brand

1080 Words Apr 30th, 2013 5 Pages
You Get What You Pay For

When you shop for groceries where do you stand in choosing either a generic vs. brand name product? Do you reach for the brand name box of Kraft macaroni and cheese, or would you rather pick up a generic box of macaroni and cheese to save that extra 10 cents? Is your decision based off a difference in taste or is it simply a matter of paying for quality of the product? What does spending more money on a brand name food product have to say about who we are in our culture today? Today there is an idea that by buying a brand name product a person is buying something of more quality, which can strangely in turn determine our importance in society. My mother stood firm by the phrase “you get what you pay
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Also, a brand name tends to have a little bit higher quality of products than the generic version. While the generic may list the exact same ingredients, it may not be as good of quality which “could” affect the taste. The individuals that usually buy brand name products have a tendency to believe they must buy them in order to get good quality. Meaning of course better quality is overall “better” in taste and health. Although, the qualities of ingredients between products are almost always identical to one another, making this argument nearly useless. The idea of better quality in name brand versus generic moves on still into a more psychological aspect rather than just economic. Society continues to buy into the belief that if it costs more it must be better. Why is that a fancy picture and a higher cost for a product give a person the impression that owning this item makes them feel better about themselves? Pride of ownership comes to play, and something about buying better quality makes a person feel better about a their own status in society. Perhaps a person may feel they work hard and deserve the best or that if they buy the name brand, they will experience better health, happiness, or appearance. This is supported with the fact that even though the spaghetti sauce taste test proved to my mother that there was little or no difference between sauces, she still buys and insists the name brand sauce is better. To this day you will rarely find a