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Genetic Gender Determinism In Cosmopolitan Magazine

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In the article ‘It’s sociobiology, hon! Genetic gender determinism in Cosmopolitan Magazine’ Amy A. Hasinoff (2009) talks about the investigation of how the Cosmopolitan women`s magazine justifies genetic gender behavior. The main aim of this article is to examine “sociobiological discourses”, in order to show that Cosmopolitan is utilizing scientific common sense that promotes anti-feminism to create a classification of femininity (Hasinoff 2009. p.269). The author argues that the popular women’s magazine creates a specific image concerning the female gender to grant permission for men`s erroneous actions towards the opposite sex. Hasinoff also explains that her analysis reveals that Cosmopolitan`s sociobiology tries to portray itself as found on academic findings in the field of sociobiology …show more content…

In multiple articles, Cosmopolitan strongly describes that numerous studies indicate that men are naturally attracted by specific female physical categories. With the aid of sociobiology, the magazine also stimulates that makeup is a crucial resource that will draw attention of the male gender. However, this is only to show the newest beauty trends. On the contrary, different studies reveal that wearing make up is part of a cultural norm, historical exercises and class variable (Hasinoff 2009, p.274). The article also clarifies that the Cosmopolitan states numerous arguments that are pro-masculinity and inferior to female gender. It recruits sociobiology experts that explains in numerous articles the basic male behavior, and the magazine finds a justification that women should just accept the action of the male gender, as it is in their biological nature to behave in certain matter, for example, “men’s poor communication skills are restated endlessly in Cosmopolitan and justified as part of their innate nature: in cavemen days” (Hasinoff 2009,

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