Geo Tagged Data

Since the mid to late 1900’s, the advertising industry has taken off and found new ways to persuade consumers to purchase products. As is the case with most things nowadays, social media has been a monumental part in the above mentioned forward progression the advertising industry has faced. Therefore, given the modern day advances of technology, social media and advertisers have found it increasingly more easy to join forces along the journey of fusing consumers into one massive cache. However, regardless of new advances, analysts have made an abundance of shocking discoveries that besmirch advertisers and their work in recent decades. As Jack Solomon wrote in his article, “Masters of Desire: The Culture of American Advertising”, “if

Some key determinants of a successful social media promotional campaign is measuring brand reach or viewers, and the level of engagement interacting with the promotional message. Level of influence can inspire followers to take some kind of action such as engaging with your message or making a purchase. Measurables such as tracking social media traffic to a company’s website or even time spent on a specific page, viewing of various products and other such actions can also provide valuable data. These are all relevant from a marketing perspective in evaluating increased brand awareness or appeal of interest to the promotional campaign.

This target market is outgoing, fluent in English, and highly value conscious3. They reside in urban areas with higher population densities and educational institutions. In terms of market segmentation, these young adults are the innovators and early adopters of new products and services. On a daily basis, being exposed to thousands of different messages makes them proactive and more aware of the world. They are heavily impacted by popular culture and being technologically savvy allows them to share their experiences on social media4.

In today's society, social media rules the world and is one of the easiest marketing strategies for younger customers. As stated in The Shallows, when people are interrupted from social media communication they feel out of the loop. "We want to be interrupted, because each interruption brings us a valuable piece of information. To turn off these alerts is to risk feeling out of touch, or even socially isolated," (Carr). I will utilize the societies weakness to my advantage. By using marketing strategies like offering free items from a company if they follow a link through a social media application like Instagram or Facebook. Customers will feel socially isolated if all of their friends received a free item because they were on social media. This marketing strategy would be one of the least expensive types and reaches one of the largest networks of people. Using my skills in statistics I can analyze which social media application gets the most feedback and tell a company which application to put more money into advertising. This not only makes the customers maintain their feeling of being in the loop but increases the company's sales and potentially lowering their advertisement

Social media marketing is relatively new to the ?integrated marketing communications systems of several public and private businesses.? (Mercadal, 2013, para. 2) Social media is used by almost sixty-six percent of American adults. (Lanham, 2016) Integrated marketing communications try to connect companies and other organizations with their target audience. (Mercadal, 2013) Therefore, social media marketing strategically looks at demographics of the audiences in each social media platform and use the platforms that match the audience who would be interested in products or services sold. (Smith,

Onwards from the late sixties, trailers emerged to the forefront of film marketing. Prior to this, film trailers were nowhere near as predominant in the marketing process as they are today; they are now a consolidation of marketer strategies, used as an effective tool in targeting the greatest number of potential audiences to increase cinema sales and therefore film revenue. Companies often spend large amounts on advertising new products, prior to their launch, which is extremely apparent within the creative industries (Elberse & Anand, 2007), namely the film industry. While trailer marketing tends to exploit audience behaviour and genre preferences, this promotional tool has proved itself to be the most effective in publicising films. Today, trailers are a cinema of ‘coming’ attractions in a blockbuster era (Kernan, 2004), where marketing dictates what is to be produced within the global film industry.

Social media has become a very valuable marketing tool. Companies have figured out that paying a celebrity to advertise their product is smart and more affordable advertising tactic. Today's athletes have figured out a way to not only cash in by signing lucrative endorsement deals, but they are also making big money by endorsing products on social media. A company by the name of Opendorse specializes in monetizing social media campaigns for athletes. The company ranked the the top five athletes who are getting paid the most to endorse products on Twitter. Each dollar figure is based on how much the athlete receives for posting one tweet online. In order to put this into perspective, a single television advertisement costs about

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

Through the Big Data film, viewers are taught that data tracked through search engines can be instrumental. The tracked data can be used to predict trends over time. For example in the film, the researchers were able to track the number of times that flu symptoms were searched. Then with this information, the researchers were able to accurately predict the onset of a flu season prior to the Center for Disease Control report. Additionally, this data can also be used to keep the information up to date. For example, during the hurricane season, people used Twitter to provide updates on where the damage occurred and give details on to what degree property was damaged. Recently, the city of Tallahassee used twitter to give updates on power outages that occurred during the most recent storm. On Twitter, the city of Tallahassee released the areas affected by the storm and approximated guess of how many people were without power. Data can be useful because it helps to keep people informed and permits further analysis of everyday tasks performed on the

To the average technologically advanced American, Twitter is one of the most visited social media sites. From a popularity contest standpoint, Twitter would be amongst the top winners; however, when evaluating Twitter from a business analytical aspect it might not be a lucrative business venture. The attractive attribute to Twitter Inc. is the fact the sites does not make any of its users pay. Twitter is designed to allow users to voice multiple thoughts, ideas, or share different information amongst the site’s visitor. Unlike Facebook, Twitters does not have multi-million dollar corporations using the site on a regular basis to market more potential users. Therefore, with a low revenue base and poor strategic development implementation

The almost omnipresent Internet transforms our lives, connecting us to family, friends, and the world in ways inconceivable only a few years ago. Through social media, we actively participate in creating, editing, and consuming a never-ending stream of data. Private corporations and protagonists of political or social change all vie to reach and engage highly targeted

Despite the fact that we’re already in the 21st century, society continues to show signs of progress and development strongly leaning towards the direction of advancement, constantly evolving. This pattern is no different from the world of advertising, as it has also evolved through the years and quite recently an unexpected technological innovation took the world by storm. It made such a tremendous impact that eventually led to the transformation of traditional marketing, and it’s no other than social media that we all learned to love.

The world has never before been connected as much as it is today. One’s ability to communicate through various mediums is rapidly advancing, and this is much thanks to social media.

The term ‘social media’ has become a broad-term to describe a large number of online systems that serve as a platform for the generation, and distribution of user-generated content. Social media creates a virtual social space, where a large number of users come together and interact with one another. These interactions can be either structured, such as responses that are moderated on blogs, semi-structured, such as a discussion between an extended network on Facebook, or unstructured, such as the anarchial functioning of Twitter.

Because users of the above websites and social media outlets overlap heavily with Netflix’s target demographic, the coverage of their selected audience will be stronger than most other forms of communication (and e-mails and letters to their