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Geoffrey B. Small

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Geoffrey B. Small is a fashion designer that opens our eyes to a new perspective on the quality of one’s clothing. Small ties his clothing to a standard of excellence not only for the customers’ satisfaction, but also to make a statement about how one can have an effect on the or community through the choices of clothing you choose to invest in. What sets Small apart is his unwavering view on the high quality of his products. It may take a period of time to get the piece of clothing made, however the relationship Small builds with the customer, the service he provides, and his communication with the customer is profoundly more important to him. He bases his morals in honesty and is clearly an activist for multiple social and environmental causes. His following has been established soundly on the foundation of his honesty, his active role in the community, and …show more content…

Large corporations have fallen victim to the fast paced and impatient world of consumerism. They have a different, lower income, target group than Small. They focus on different aspects of utility such as convenience monetary wise as well as time wise. However, Small has a good thing going as far as quality and community involvement. I believe that larger companies could invest more time in researching how they can make their products last longer for the same, or close to the same, cost of production to build consumer confidence and satisfaction. Lager companies will also build much more customer trust and commitment if they support causes that benefit the community. As stated before customers will experience more euphoria if they feel they are helping a good cause while making a purchase for themselves. Customer satisfaction is more than just meeting the customers needs; it involves building lasting and credible relationships through quality products and services as well as association with a social

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