Geography of the Big Mac

McDonalds was founded in 1943, and 1967 British Colombia was its first international expansion, advertising to middle and upper class. McDonalds decided to expand internationally, due to the enormous success in America. There was heavy research involved in the expansion. Through globalization and internationalization, McDonalds were able to develop marketing strategies according to cultural needs, to serve specific target markets. McDonalds enter India’s foreign market and 1996 and is a tough foreign market to enter, but with McDonald’s success they were able to earn high revenue in India. The success strategy is researching and the development of food. McDonalds thoroughly analyzed the preferred taste, especially to not offend locals. Their key to success is to “think global, act local.”

McDonald’s is a global leader in the fast-food industry with 80% of its 36,000 restaurants franchised-owned with 1.9 million people employed in more than 100 countries (*). As a multinational corporation, McDonald’s has had to develop a global business model that can be implemented within local frameworks, opportunities, challenges and markets (*).

There are changing societal trends in the areas where McDonald’s operate. There are changes in consumer preferences and also in some communities they culture different as compared to other areas in the market. To remain relevant in the market, they have to deal with these issues by conducting market research that will help them be knowledgeable of the needs of the market. They also need to adjust their menu to suit the needs of the consumers.

McDonald is a fast food franchise based in the United States and has various food outlets in other countries like India, United Kingdom, China, Japan, Canada and Australia. McDonald has been termed as the ‘World`s Local Restaurant’ because of its affordable take-out and sit down meals. The economic recession in the US in 2010 greatly affected businesses especially fast food restaurants whereby most small restaurants had to temporarily close their businesses. However, McDonalds remained afloat amidst tough economic times in the American market because of specific strategies which will be discussed.

* They sell food that has many negative impacts on the body, therefore making people overweight and that can lead to health issues http://userwww.service.emory.edu/~eakharu/Negative%20Effects%20of%20McDonalds.htm

McDonald's is the world's leading food service retailer with more than 30,000 restaurants in 119 countries serving 47 million customers each day. It is one of the worlds most well-known brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in every country they do business. McDonald’s marketing strategy is having friendly people serving the right product with affordable prices. McDonalds’s showcase their restaurants as clean, comfortable and welcoming, and create promotions that resonate with key consumer groups. They want to stay in tune with customer’s lifestyle.

McDonalds is less of a restaurant, and more of a vicious entity. This friendly restaurant is making its way into every aspect of our society with poorer education, horrible customer service, and so on. The problem being that our culture is embracing these traits and behaviors of McDonalds, society is becoming lazier and focusing on quantity instead of quality. There are four dimensions of McDonaldization that highlight how it is impacting societies worldwide: efficiency, calculability, predictability, and control. Efficiency is getting from one place to another the quickest way possible, calculability is when bigger quantities are better, predictability is when things are the same in terms of taste etc.

McDonalds is by far one of the largest and most influential fast food chains in the world. This one corporation can change and influence a very large amount of the United States economy all on its own. If McDonalds were to go bankrupt and close all of its restaurants then millions of people would lose their jobs. McDonalds provides health care and other basic benefits to all of its full time employees, and without these benefits then these people would go uninsured and could not make it. McDonalds also makes up a very large amount of capital put into the United States economy by its customers. Many people who cannot afford to go to a nice sit-down restaurant opt to the much cheaper alternative and decide to go to McDonalds to buy food. A large

From drive-through restaurants, to Chicken Mc-nuggets to a hamburger joint, McDonald?s has come a long way. It?s the leading chain of fast food restaurants in the world that serves more than 55 million clients on the daily basis. In 1940, the corporation was established by two brothers from California, Maurice and Richard McDonald. However, directed by Ray Kroc, the current McDonald?s business times its establishment to the inaugural of a licensed restaurant on 1955, in Illinois. Later, the McDonalds expanded globally after Kroc bought the brothers? capital in the company. Today, McDonald?s runs about 32,000 restaurants globally, in about 115 countries (Eric, 2001). The restaurant provides its clients with great tasting and cheap food; dealers with a mutual obligation to deliver the highest quality products and ingredients; and franchisee and staff with opportunities for growth. Through its growth into numerous worldwide markets, the company has become a figure of globalization and a great supporter of how Americans live. It has become a common public debate topic about consumer responsibility, company ethics, and obesity, due to its fame (Eric, 2001).

First we could say that McDonalds is an American icon, but now it’s safe to say that it’s a well know iconic company around the world. With over 30 different names for McDonalds here are a few interesting ones, and in which part of the world these names are used. McDonald’s is also known as the Golden Arches, Mickey-D’s,  Macca’s (Australia), Mackey-D’s, Placcy-D’s and McDog (Britain), McDo (France), MacDoh (Quebec), Mekkes, Mekki, McDoof [literally McStupid] and Der Schotte (Germany), MacDee (Indonesia), McDonaldos and McDonas (Mexico), McCancer (U.S).The nest few parts of the analysis we will breakdown McDonalds structure and go in detail. First we will start with the financial analysis and company’s health; second we move to external analysis and porters 5 forces, third we will discuss internal analysis, fourth we will identify what kind of strategy McDonalds implement and follow, and lastly what I think will be beneficial and how to implement certain changes.

Multinational Corporations are large corporations that produce and sell goods or services in various countries. McDonald’s as a global food empire is facing major organizational behavioural issues. McDonald’s must tackle staff diversity, low retention rates and the motivation of workers.

In 1954, the initial McDonald’s was created. With the help of Ray Kroc, Dick McDonald, and Mac McDonald, the brand was established. Although this restaurant started in a small town in Illinois, the globalization of this company was rapid (Britannica, 2017). Mcdonaldization is a term that represents the rapid growth and development of this company throughout the entire world. The band McDonald’s can thank bureaucratization for the characteristics that ultimately helped the restaurant

Today’s society and culture is becoming more and more McDonaldized. This paper will illustrate what the process of McDonaldization is. In addition, this paper will show how today’s society has adapted to this process along with using the theories from Max Weber.

McDonald has been a well-known and valuable brand for over half a century. The company’s mission and vision is striving to be the world’s best quick service restaurant and formalizing their beliefs into “People, Vision, and People Promise”. “Quality, Service, Cleanliness and Value” also became the company’s motto. The company’s first McDonald store was built “in 1940 by the original McDonald brothers, Dick and Mac. Later in 1954, Ray Kroc became the first official franchisee appointed by Dick and Mac McDonald in San Bernardino, California” (Chandiramani, Ravi). Soon after, Mr. Kroc opened his first restaurant in Des Plaines, Illinois, and the McDonald’s corporation was created. The new franchise began to grow rapidly as a result of its

Since McDonald’s is the most well know fast food chain in the world with a market cap of 69.35 billion, brand recognition is their biggest strength. The secret of McDonald’s success is its willingness to innovate and maintain consistency in the operation of its many outlets. In recent years McDonald’s has introduced Premium Salads, Snack Wraps, fresh Apple Dippers in the United States, and Corn Cups in China. Also, McDonald 's products are priced so low that economic conditions are almost insignificant.