devoted space to explore on the deeper implications of IMC in advertising and planning (Low & George 2000). These include: journal of marketing communications, journal of Advertising research and journal of Business research among others. Scholarly work on IMC, however, seems to be evolving from the limited view of effective co-ordination to a strategic process (Low & George 2000). The depth and breadth of research in the field of IMC has also evolved since its initial inception in the late 1980s. A
Daniel Schifrin APCP Research Paper Period 8 Drug Policy: A Look at America’s Ineffective Approach to Drugs Introduction In January 2004, senatorial candidate Barack Obama firmly opposed the twenty two-year war on drugs, saying that the United States’ approach in the drug war has been ineffective (Debussman). Although the term, “war on drugs,” was originally coined by President Richard Nixon in 1971, it wasn’t until Ronald Reagan
Topic: Response and Social Policy paper on “Iatrogenic Government” The response to drug use in America and in some countries around the world seems to have an interesting history. As the author Daniel Patrick Moynihan describes the unintended consequences society faces when government does not deal effectively with issues of drugs in society. He provided several references that shows the historical and present connections to government interrelations and how many of these decisions have some
Introduction The point Arthur Laffer made when he brought up what later became “the Laffer curve” was that government implementations have both short and long term impacts on the people, and that those impacts are directly dependent on incentives: positive or negative. In their most primal forms, positive incentives would be subsidies and negative incentives would be taxes. The Laffer curve, although very hard to accurately estimate, is very powerful in its shape. The understanding of its shape
During a heated debate in policy for two of his presidency , Reagan announced research program on Strategic Defense Initiative ( SDI ) “to find the advanced technologies such as lasers and missile warheads, high-energy defense against intercontinental ballistic missile sites” (“The Strategic” 32). Reagan’s idea, at that time, was to
Using one of the case studies outlined by Chomsky & Herman in ‘Manufacturing Consent – The Political Economy of the Mass Media’, critically assess the main propositions put forward in their analysis of the mass media. Is the ‘Propaganda Model’ still relevant today? Noam Chomsky along with Edward Herman has developed the "Propaganda Model" of the media works. They helped develop the detailed and sophisticated analysis of how the wealthy and powerful use the media to propagandise their own interests
Structure, Agency, and Social Reality in Blumerian Symbolic Interactionism: The Influence of Georg Simmel Author(s): Jacqueline Low Source: Symbolic Interaction, Vol. 31, No. 3 (Summer 2008), pp. 325-343 Published by: Wiley on behalf of the Society for the Study of Symbolic Interaction Stable URL: http://www.jstor.org/stable/10.1525/si.2008.31.3.325 . Accessed: 31/03/2015 20:24 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at . http://www.jstor
Management Leibniz University of Hanover Astrid Siebels Institute of Marketing and Management Leibniz University of Hanover Klaus-Peter Wiedmann is Chair of the Marketing Department and a Professor of Marketing, Nadine Hennigs and Astrid Siebels are Research Assistants at the Institute of Marketing and Management, Leibniz University of Hanover, Germany. Correspondence concerning this article should be addressed to Professor
Creative ability in business. 2. Technological innovations. 3. Entrepreneurship. I. Gregersen, Hal B., 1958– II. Christensen, Clayton M. III. Title. HD53.D94 2011 658.4 '063—dc22 2011008440 The paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Publications and Documents in Libraries and Archives Z39.48-1992. 100092 00 i-vi r1 rr.qxp 5/13/11 6:52 PM Page v Contents Introduction 1 Part One Disruptive Innovation