Gerber Baby Food Ads

The branding allows one to understand the purpose of the add without reading anything else. To the left of the add poses the statement “We keep ‘Little Red Riding Hood’ out of schools because of the bottle of wine in her basket. Why not assault weapons?” and the provides website momsdemandaction.org. Just above the children’s’ heads, but centered between the two is the main question that hooks one into the ad, “One child is holding that’s been banned in America to protect them. Guess which one”. The first sentence’s lettering is outlined in black to allow the white letters to stand out more. The second sentence’s lettering is also outlined in black, but the letters are red to add more of serious emphasis upon one’s guess. It also allows the viewer’s mind to start analyzing the ad, and ask themselves questions. These questions will further lead the viewer to type in the link to see what momsdemandaction.org presents to find

One of the very first people we met at the beginning of the advertisement is a girl, later we learn her name to Pheeyo Aung, talking about living in a garage. This specific part of the video shows how logos is being used. By telling us about her living conditions before by showing us pictures of her family. She even tries not to cry while trying to talk about wanting to have a real living space and get out of the garage she was in. Although she was very emotional during this section of the advertisement, the audience see what she was really living like. We get a feel of how she was living, and it was not something she was just told to say.

This commercial is intended for working women who want to be healthy in general. This is determined based on how the woman in the commercial is portrayed. This woman is a white collared worker who has a busy work day. As a woman who works she is presented with typical food choices anyone sees in an office setting, deciding between fruits or brownies, or the stairs or escalator.

This ad shows emotional appeal because there is a mother taking care of her children.

In the world today, media is one of the major ways that companies and businesses sell or inform the society about their products. Television specifically uses commercials to get the attention of their audience by using language, sound, visuals, and persuasive strategies. The commercial, “A Boy and His Dog Duck,” was created by the company IAMS. This commercial is meant to persuade their target audience into buying IAMS food for not only one stage of their animal’s life, but for all stages of its life. The commercial that IAMS created, is quite effective for middle-class new mothers wanting their children to have a long-term companion.

Subway is a well know fast food chain. One of the factors that made them known is due to the advertisements that they plug in the worldwide television. One of their commercial in 2012 is about their “Turkey & Bacon Avocado Foot long” where a guy named Michael was having a thoroughly training and his mother came in with the said foot long. This is a good commercial that may influence the viewer. However, this contains some logical fallacies, like false cause and appeal to emotion that made the commercial to be unbelievable.

The commercial being analyzed is the “Extra Gum: Origami” commercial. The purpose of this advertisement it to try to get the audience to buy their gum. The target audience is people of all ages, but it leans more towards kids and parents because of the story being told. In the commercial they share a story of a farther and daughter’s relationship growing throughout the years while sharing a special bond over Extra Gum. The primary appeal that the producers use in this ad is pathos, it is effective because the audience can make an emotional connection with the story being told, the producers also use ethos and logos appeals to persuade the audience.

Even though Whole Foods has various different types of food products, they decided to base the commercial on a single vegetable, a carrot. In the film, the carrot is first shown in its sustainable roots being picked by a farmer. It is then carried in a wheelbarrow to get washed in preparation for a local Whole Foods grocery store. At the store, a customer picks up the carrot, puts it in her cart, and purchases it. The carrot is displayed by being chopped up, cooked, and displayed in three different types of meals: a salad, roasted carrots, and carrot cake. Exhibiting the life cycle of a carrot allows the targeted audience to see exactly where

Many advertisements nowadays don’t advertise objects with the verity of their quality. Rather, they get someone in the famous industry to advertise their product so the people that are watching see their favorite famous person and want to buy it because they use it. When most of the people that promote it don’t use it, or it never truly works as they say, and another way they advertise is through foods.

Review the advertising of your major competitors. Document where their ads are placed, as well as their messages and their major selling points. Use that information in developing your own advertising strategies. This technique saves you work, because your competition has done it for you. For example, sites like Groupon, Living Social and AngiesList provide their members with substantial discounts on daily deals. They advertise through ad words and graphic banners on websites and television. They all have affiliate programs, as well. If you were starting a daily discount program, those methods have proved effective for these companies, so they should do well for you.

If I were creating a script for a sunflower seeds commercial. I would open the video with a mom, dad, and their daughter watching their son/brother’s baseball game. Next, I would show the brother getting back into the dugout and his mom would then ask his sister to bring her brother a bag of sunflower seeds. For me a commercial like this would bring back nostalgia to when I would do this for my brother. A script represents an event for someone. The script here is that no baseball game is complete without family and sunflower seeds. When you think of a baseball game you typically think back to family, and certain foods that were there.

Out of the many appeals that companies use to advertise their product or service, the need to achieve is one of the most commonly seen. In our highly competitive society, everybody is trying to get ahead. Everybody is looking for that little advantage that will push them forward. The appeal of achievement correlates with success and winning, ideas that represent the outcomes of hard work on which people like to pride themselves. In many of their ads, Geico likes to tap into our competitive nature by offering us incentives, such as saving time and money, which speak specifically to our consumer culture. Such a tactic proves to be effective because for the most part, consumers in our ambitious society

It consists of two color schemes which are orange and white, with the word Rhino being lowercase and the word foods being capitalized. The message they are trying to deliver based on their slogan is “delicious things, done right”. They are trying to market their product by letting customers know that their products are delicious, and they want customers to have the term “delicious” associated with their products. They are also advertising their products as a certified B corporation, meaning they use the power of their business to solve social and environmental problems. This too will allow customers to have a positive association with the company because the company tries to promote positive changes for the

Oscar Mayer presents two arguments of it being natural and not artificial. In the WomensHealth magazine, Oscar Mayer uses parts of nature to present that it’s natural, but the Hollywood sign in the background projects it to be artificial. Oscar Mayer has a lot of additives that make it a good product for the consumers, like the descriptive details of what’s in it. This advertisement challenges the socio economic status including gender and age. Also this advertisement shows different ideas for the consumers to figure out, that can sometimes be elusive when you analyze it.

Advertisers create commercials to connect the viewer to the product, through psychological appeals and further persuade them into believing the health food scam of the fast-food chains (Bovee 360). Subway has mastered the art of appealing to consumer emotions when regarding health. Their commercial “Friend of Jared”, proves Subway promotes the healthy food image but deceives the public with its actual product. The commercial is set in a baseball field on a nice day. The actors are participating in an amateur game and appear happy and full of energy. They quickly introduce the characters by flashing their name and amount of weight lost in the middle of the screen. While this is taking place the background jiggle sings, “join the Subway family now… it’s not too late the only thing that’s missing is you!” (YouTube Video). Once the jiggle concludes it flashes to pictures of Subways product, showing a rather large sandwich. They advertise the Subway sandwich having only 6 grams of fat, however, in tiny print at