German Car Industry

In addition, consumer must be aware that there are better alternatives to hybrids on market. Thanks to advancing technology, many petro powered and diesel powered vehicle get similar EPA fuel economy on highway. From German automotive manufacture, they have developed Clean Diesel such as Blue Tec from Mercedes-Benz and TDI from Volkswagen which

From 2009 through 2014, Volkswagen aggressively marketed and promoted their diesel-powered vehicles as more energy-efficient and producing less harmful emissions than before. Customers were promised that diesel was a more efficient alternative to traditional gasoline, and that it had great benefits for customers looking for a “greener” alternative.

Volkswagen was founded in 1937 but they were known as Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH. In that same year, they renamed the company to Volkswagenwerk, which stands for “The people’s car company,” (This day in history). Volkswagen was doing great in business and did not have any scandals or issues until the year 2005. Volkswagen started pushing for a diesel line in their industry, but not just any diesel line, they wanted to make cars diesel. They did just that and everything was going great until the May of 2014 when West Virginia University Researchers published a finding of significantly higher in-use emissions in the 2012 and 2013 TDI models (Barrett and Speth, 2015).

Volkswagen Automotive Group (VAG) pledged to change these preconceived notions concerning power and efficiency with the debut of the clean diesel technology in 2008 within select models. These vehicles had miraculously managed to decrease emissions out of vehicles with diesel motors while not compromising on the power and

Skoda. In India, the group was present with Skoda, Audi, and VW.1 Maik Stephan, Managing Director, Volkswagen

Hybrid systems can increase fuel economy and reduce CO2 emissions by 35%. The precise reduction varies with the technology and capability of the system. The reduction can be hard to quantify as there is no direct comparable non-hybrid vehicle. A study done by Vincentric on October 2014 which compared 31 hybrids to the closest non-hybrids provides a direct comparison of the efficiency benefits and cost of hybrid systems.

The purpose of this paper is to support the amateur research experiment in regards to the efficiency of combustion and combustion hybrid engines. A brief literature review on the effects of automobile use and production will help draw a conclusion as to whether hidden environmental effects outweigh its marketed green value.

There is always a picture or a visual concept that is incredibly appealing to the twelve-year-old inside everyone, whether it is a car, a sports figure, or a memorable location. To many people, cars are this visual concept; a glowing poster of a wild Lamborghini or a Ferrari F40, just driving the imagination wild. In this day and age, the world’s necessity for crude oil and petroleum gasoline makes people dependent upon the industry, and the quickly exhausting nonrenewable resource is problem. Now that the end of this staple resource is imminent, it must be conserved, a problem for cars like the Lamborghini Aventador which has a 6.5-Liter V-12 engine (“Aventador LP 700-4”). When governments and other regulatory groups like the European

Volkswagen has found itself entangled in one of the most serious automotive scandals today. On September 18th, 2015 Volkswagen was accused of installing defective devices into their V6 diesel automobiles; the cars of Audi, Porsche, and Volkswagen, all owned by Volkswagen AG (Customer Report, customerreports.org) were all affected. When the Environmental Protection Agency (EPA) was informed of this allegation, they set out an investigation to see whether this was true or false.

However, global competition to the American auto industry isn 't just because of the economic slump. Companies such as Nissan (another one of the Japanese Big Three) began manufacturing cars to appeal to environmentally friendly millennials, and help cut down on fuel reliance and toxic emissions. These cars are called electric vehicles and have been around for several years, but are not at all commonplace. Nissan, along with other companies, hoped to change this and began developing electric cars for its Sunderland plant in the United Kingdom in 2013 (Bomford, 2013). Nissan also manufactures hybrid electric vehicles, fuel cell vehicles, and cars that run on natural gas ("NISSAN | Environmentally Friendly Vehicles", 2016). This has spurred American car companies into action to keep up with competition, as Ford and GM both have produced more fuel conscious cars as well as hybrids and electrics. Although the Japanese car companies lead in their environmentally friendly cars, American companies are selling more of these vehicles than previously and are catching up to their competitors. Interestingly enough, it is Volkswagen and BMW, German auto manufacturers known for luxury vehicles, who are really giving the Japanese a run for their money. The BMW i3 is the best electric or hybrid car on the market and gets 81 miles on one electric charge (Zhang, 2015).

Volkswagen is a German car manufacturer that has risen to become the second largest player in the motor vehicle industry in the world, behind Toyota. The organization has approximately 590,000 employees that produce 41,000 cars daily (Bowler, 2015). The organization currently owns 12 subsidiaries that have enabled it to have a significant market share around the world (Bowler, 2015). In addition to producing passenger jobs, it produces Audi, Skoda, Bentley, Bugatti, Porsche, Scania, Man and Lamborghini. The organization was championed by Adolf Hitler who wanted to give German’s their first family car. Futhermore, Ivan Hirst, a British army major saved it from destruction since it was expected to be destroyed as part of the war reparations. The significant history of the organization as well as its impact in the world, were undermined by a revelation that it had cheated in emissions tests. The admission followed allegations by the Environmental Protection Agency that some cars sold by the company in the United States of America had devices that could detect when the emission standards of the car were being tested. In response to this detection, the devices then proceeded to implement effective invention measures that produced desirable results.

DaimlerChrysler’s brand strategy was flawed. The new DaimlerChrysler cannibalized its own product line, as the Mercedes M class collided with the Jeep Grand Cherokee, affecting one of Chrysler’s most profitable product lines. Chrysler was supposed to pick up small-car segment, but Chrysler brand didn’t fit the small-car image.

Mercedes-Benz cars division includes a variety of luxury vehicles and its sub-brands such as Mercedes-AMG and Mercedes-Maybach. The wide range of these vehicles the compact model of A-Class, B-Class, and C-Class to various sport utility vehicles, roadsters, coupes and convertibles, and the luxury sedans S-Class. An additional product of a high quality small car, i.e. Smart Brand. Germany is the main country of manufacturing, but some division has production facilities in the United States, China, France, Hungary, Romania, South Africa, India, Vietnam and Indonesia. Since August 2013, Valmet Automotive in Finland has been produced the A-Class models. Mercedes-Benz own now 18 production sites worldwide. In the medium term, it anticipates significant growth in worldwide demand for automobiles and above-average growth in the luxury cars segment. The company is looking forward to exploit their potential, in order to

Volkswagen a parent company of Skoda is Europe’s largest carmaker producing cars, trucks and vans. It

I would like to express my gratitude to Prof. Mahua Biswas (ENVS) to provide me with this opportunity to explore the topic of