Germany And Its Impact On The Economy

Apple and Samsung are the major competitors in the smartphone field. We would, like to discuss why they’re leading and conclude which one is better. In the electronic industry these two companies fight are considered as the highest massive ever. They mainly clash for brand image and brand reputation but any consequences regarding this fight, the impact should be faced by both these companies in terms of brand reputation loss and also the loss of huge amount of money over the litigations We would like to discuss the following,

The German government delayed payments until 1921. In part due to the German economical struggles at the time as well as the reaction of the German people regarding the amount of money in question. In postwar Germany, the economy after four years of war where the strength of the German imports and exports had been very poor along with large amounts of food resources and funds being diverted to war efforts. At the same time having to repay the allies for the damages of the war. Germany also lost a population of 6.5 million people as a result of the territories it had given up. In Germany unemployment temporarily soared in 1919 to 6%.

The mobile market has continued to grow over the years with more and more of Apple’s competitors entering the smartphone market. It has also created more competitive prices (other than the iPhone) for customers who don’t want to shell out the big bucks to get an expensive phone. For the most part people know what type of phone they like or what company they prefer to do business with. IPhone is still very high on the top selling smart phones in the cellular

By 1929, Germany had re-developed a large proportion of its industry, had advanced in transport and had rebuilt homes for its people. This development also came with an increase in economic stabilization as new currencies such as the Rentenmark - backed with the value of gold - stabilized the economy along with US loans put in place through the Dawes and the decreased reparations as of the Young plan.

High inflation rates had once again struck Germany, as they once had before the outbreak of the second world war, and Germans were beginning to feel as if things would never get better for their country. They had to resort to an economy based on purchases in the Black market, and trading good for good (AKA bartering).

The smartphone industry is made up of a number of firms located around the world that design, manufacture, and sell smartphones in various markets. The major industry competitors are Samsung (South Korea), Apple, Inc. (U.S.), Lenovo (China), Huawei (China), & L G Electronics (South Korea). These were the top five competitors for the first quarter 2015 (IDC, 2015).

Technology has developed a lot, and have increased smartphoneusers.The number of smartphone users worldwide will surpass 2 billion in 2016, according to new figures from eMarketer-after nearly getting there in 2015. Nextyear,there will be over 1.91billion smartphone users across the globe,a figure that will increase another 12.6% to near 2.16 billion in 2016.(qtd.eMarketer)

Heavily concentrated in the cell phone industry. The competitive landscape has changed significantly over the past five years. Three new companies have emerged as the largest five players. Motorola Mobility Holdings, Nokia, and LG Electronics, Apple, Sony, and Samsung have been displaced from the five largest players in 2014.

The external environment for cell phone manufacturers is shifting from basic and enhanced phones to smartphones in the developed market and spread across the product lines in the developing markets. This shift is rapid in the developed markets whereas gradual in the developing markets. The competitors such as Samsung, Motorola, Apple and Google have quickly reacted to the change and adapted well. Apple, Google and Samsung have together threatened Nokia’s position as a leader in the developed markets. Samsung and LG are

In 2011, Nokia is still the top global mobile manufacturer but its market share is relatively low in North America with only 12%, including both smartphones and feature phones (Online Marketing Trends, 2011).

Nokia’s reign as the world’s biggest seller of mobile telephones is under serious threat from its competitors such Apple and the introduction of new Android based mobile phones. The company fell short in the smartphone era and its position as the number-one phone seller in the global market is under threat.

In 2009 last quarter Nokia lost its market leader position. Nokia eventually entered into a pact with Microsoft in 2011 to exclusively

To chase back to 1996, the first smartphone was released by Nokia – the Nokia 9000 Communicator. At that time, Symbian, BlackBerry OS, Windows Mobile were some of the few competitors competing on their operating system in the market. (Pocketnow, 2014) However back to present, Apple, Samsung, Sony, HTC, Blackberry, etc are currently the most common brands. While Samsung and Apple are the leading brands in the market, according to a statistic by Canaccord Genuity (2015), Apple claims 92% of the global smartphone profits, following by Samsung of 14% (Wall Street Journal, 2015). And Android is having 81.5%, IOS 14.8% of the 2014 market share according to IDC. (IDC, 2015)

As per the data released by market research firm Strategy Analytics, Samsung’s latest smartphone Galaxy S III aced as the world’s top-selling smartphone model in the third quarter ended year 2012.Samsung, also announced that Galaxy S III sales reached the 30 million unit milestone and according to market research alone, 18M of those were shipped in Q3 2012. For the same period, Apple shipped around 16.2M iPhone 4S handsets. It’s was after this incident, Samsung made Apple slipping into the No.2 spot as the top smartphone vendor for the Q312 period.

Nokia had relatively strong bargaining abilities to its suppliers since it made a large scale of production. The management of the company also strictly controlled its manufacturing costs. The producing costs of the company were much lower than those of other competitors, such as Motorola. Nokia’s excellent research and development ability was the factor why the company could defeat other competitors as well. However, since Apple launched iPhone and Samsung cooperated with Google, the global mobile phone markets have significantly changed during these decades. The market share of Nokia had begun to decline. Its sale revenues and volumes also have sharply reduced. The management of the company tried to find strategies to address the dilemma which it faced: the sharply decreases in its profits and market values. Despite the relative responses which had been implemented, the performance of the company has still being falling during the recent years. Nokia announced its mobile systems, Meego and Symbian, to stop renewing applications in 2012 and 2013, respectively. In 2014, the company’s mobile phone segment and relative patents were sold to Microsoft. Investors and critics in capital markets argued what Nokia’s behaviours could improve its market value and operation performance. Before Apple and Samsung appeared, no one anticipated the telecommunication giant, Nokia, would fail