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Progressive Insurance Ad Rhetorical Analysis When watching tv or scrolling through the internet, it is inevitable that an advertisement for a company will come across on your screen. Numerous companies use this form of advertisement to promote their company due to the large amounts of viewers they will be able to reach. There are also many different approaches when promoting your company. Having a successful ad campaign can make or break the success of your company. Progressive Insurance successfully promotes their company in their “Flo” ad campaign through the use of Pathos, Ethos, and Logos in a comedic matter to appeal to the emotions and logistics of the viewer.

GEICO, the Government Employees Insurance Company, and Esurance Insurance Services, Inc are two auto insurance based in the United States. In their advertisement, GEICO features a piglet, Maxwell, attempting to obtain a driver’s license from a snarky old clerk using the insurance information on his phone. On the other hand, Esurance depicts an elderly woman, Beatrice, in the process of showing her friends her “wall”when, in good faith, her friends corrects her, causing Beatrice to “unfriend” her. GEICO and Esurance, in attempts of persuasion, use pathos, ethos, and logos to sell their product

The next memorable ad in the campaign takes a different twist, because rather than promoting auto insurance, it promotes home insurance. In this scenario, a group of young men are sitting at home when a baseball suddenly breaks through the homeowner’s window. As his friends begin to freak out, the homeowner maintains the same relaxed attitude as the female from the previous example and recites the magic jingle. Seeing his friends in shock as an agent magically appears he encourages them to recite the jingle and make a request, which they follow by asking for a sandwich, a pretty girl, and a hot

This list of appeals was created to better understand the language of advertisements and how they attempt to connect with their audience. While some advertisements can be very clear and direct with their message others may use more subliminal techniques to form an association with things viewers find pleasing or memorable with their product. Often the themes seen in advertisements seemingly have nothing to do with the product being sold. This experience is often true for your average consumer however, with tools like that provided by Jib Fowles, we can break down these strategies into individual categories and analyze how they impact the general public. The Snickers Dark Chocolate commercial ran on American television in 2007 as a part of a 4-part series titled “Feast” where groups of famed historical figures from various time periods were seen interacting in modern

It was Revere’s big break in history that gave him the reputation he has today. Paul rode to Lexington at 10 o’clock p.m. to warn Sam Adams and John Hancock about the British coming their way. This event has given us the phrase “The British are coming, The British are coming”, the words originally being “The regulars are coming, the regulars are coming”. Yelling at the top of his lungs these words as he rode into the town of Lexington. That was the beginning of war. The Battle of Lexington started and soon after, so did the American Revolution. Revere’s duties were simple yet profoundly vital. He produced cannons and gunpowder for the benefit of the Continental Army. Revere became a lieutenant colonel, giving his time serving an unexceptional career. He was dismissed in 1779 from the Continental Army, reason being he was unable to follow

Because the advertisement was aired five months after the September 11 incident, there were intense emotions among the American citizens. Budweiser was aware of this and created a commercial with strong emotional appeals. With pathos loaded, the advertisement seems to appeal to the viewer’s emotional senses. In the beginning, a character in the form of a man is fascinated by the horses. The image of the horses is reflected in the glasses of the windows. Business takes place in this area, but he takes a break from all the activities to watch the passing horses because of the awe factor that the Clydesdales stimulates. Thus, as an audience, I will resonate with the man by showing the same reaction. The behaviors of the man are expected to the audience how they should react as well. They are expected to stop every activity they were performing and understand the powerful message conveyed by the majestic creatures.

television advertisement companies, main intention is to captivate the audience in other to purchase their product that they are portraying. In this essay, I will be analyzing these two ads, “Whale” (Old Spice) and “Susan Glenn” (Axe). These ads are formulated to get their products noticed, along with sparking the interest of the other goods they may offer. Countless methods are used to convince the audience that’s being targeted to buy the product. Therefore, these ads are similar in its ability to gain the attention of their audiences by appealing to pathos. Through this essay I will analyze the rhetorical effects that help bring these commercials to life.

During the technology boom, GEICO expands their marketing strategy to combine TV ads and its own websites to attract millions of policyholders. The following are several Web sites developed to supplement GEICO’s successful advertising campaign: GEICO (geico.com), Caveman’s Crib (cavemanscrib.com), Garage Racing (geicogarage.com), My Great Rides (mygreatrides.com), Motorcycle Bikers for Tykes (bikersfortykes.org), and GEICO Racing (geicoracing.com). On the other side, the competitor, State Farm focuses on selling insurance through their agents. In comparison, GEICO’s approach is directly bringing customers to their own website, which proves to gain a huge success. It also shows through how they construct the ads. GEICO’s advertisements usually follow a three step strategy: (1) using humor to stand out, (2) getting across the company’s promise through their slogan, and (3) giving a call to action to contact GEICO (GEICO, 2007)

GEICO, like most companies uses social media. Social media helps build connections from the consumer's thoughts about the GEICO and to upload pictures, music, and videos. GEICO has a “unskippable” campaign. For example, when someone is waiting for a their favorite youtube video to come on and GEICO ads pops up, but you end up watching the whole advertisement.. Most ads are skipped over right away, GEICO does a outstanding job of holding the viewer's attentions and making them forget what they were originally going to view. Geico is on campaigning on sites like Facebook, Instagram, and Pinterest. For example, GEICO communicates relevant holiday tips, with a funny twist. It's time for pumpkin pie! Let's get racookin'- A video posted on Facebook

This tells us that Montag can't think of anything other than well yelling shut up and thinking it as well. This shows what the advertisement can do to people who try to think It will cause them to go crazy. It will do its job of keeping the mind empty and focused on It the advertisement. Supporting idea 1: The train station doesn't really stop pounding you with advertisement. The advertisement might play the whole time your there.

In the year 1979 many events happened. Queen released “Don’t Stop Me Now” and Mister Microphone was introduced to the public with a classic television commercial. This commercial is considered one of the most effective television ads even to this day. The ad increased sales so much that in 1981 a second Mister Microphone was introduced. This ad is a nice example of four of the Jib Fowles’s 15 appeals. These appeals explain the way advertisers try to, well, appeal to us to convince us to buy their product. The Mister Microphone ad fits under the appeals aesthetic, affiliation, attention, and prominence.

His appeals to common sense, the thrifty consumer and internet shopper are echoed across the advertisement, and the preverbal “icing on the cake” was a cynically patriotic ploy that mocked monopoly figures such as Cornelius Vanderbilt, all the while sarcastically promoting America’s affliction with creating new jobs:

In February 2015, Budweiser released a commercial named “Lost Dog.” Unlike many other commercials, “Lost Dog” tells a story of an incredible friendship between two different animals. This friendship successfully catches the audience’s attention and captures their hearts. The commercial effectively persuades the audience to purchase their beer through the use of pathos, logos, and ethos. Although Budweiser uses the fallacy of non-sequitur, the commercial still works in their favor to prove their point. Through the use of different rhetorical strategies, Budweiser’s commercial was able to triumphantly make their audience feel several emotions in just one minute.

To sum up the commercial, it starts off with different clips of people in Tibet with a sort of chilling music playing in the background. A male voice then comes in and says, “one of the most beautiful places in the world. This is timothy Hutton. The people of Tibet are in trouble, their very culture in jeopardy”. The whole dynamic of the commercial then changes when Timothy Hutton says, “but they still whip up an amazing fish curry” as a Tibet male proceeds to serve him a fish curry dish in a Chicago restaurant all thanks to his purchase of an online coupon from Groupon. While the purpose of this three-million-dollar ad seemed to be to promote saving money by

Within a small American subdivision, two neighbors throw Christmas parties next to each other, secretly hoping that their own is more successful and brings in a larger crowd. Feeling the holiday cheer, each house and the family inside has tediously decorated the inside and outside of their homes, and seemed to even polish their mannerisms for the social gathering. Although the themes and motives are similar to each abode, they still differ. One house offers an exceptional atmosphere and ambiance, while the other continues to produce wonderful appetizers, entrees, and hors d’oeuvres. Eventually the crowd at the once entertaining house begins to quiet down and starts to desire the main axis point of all American celebrations - -food. Before the night is over, all guests have gradually migrated to the more culinary-inclined host, and a “winner” is clearly visible. For decades, this nation has relied heavily upon comestibles to enjoy any event, an attribute Davidson’s Safest Choice is obviously aware of when they produce advertisements. In their recent advertisement in Better Homes and Gardens December 2016 edition, Davidson’s Safest Choice efficaciously markets their pasteurized eggs by exercising a structured layout, personal voice, and rhetorical persuasion while utilizing the chronological printing of the ad. Albeit, the true impression of an advertisement is in the eye of the beholder and may not persuade all viewers, this particular ad might come