Get Me Out Of Here: A Campaign Analysis

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Gemma Collins revealed that she used to drink six cans of Diet Coke everyday before her amazing weight loss transformation. The 34 year old TV personality admitted that joining the series 'I'm A Celebrity... Get Me Out Of Here!' is the reason why she decided to overhaul her diet. She revealed to new! magazine via Ok! before changing her regime, she "used to drink about six cans [Diet Coke] a day." Now, that she is focusing on losing weight, she teamed up with the juicing guru Jason Vale, she said she's already drinking "loads of water" to hydrate her throughout the day and has been avoiding the soda. As she is aiming to lose a lot of weight and hoping to drop down to size 16 before Christmas, Gemma admitted that she's not hitting the gym
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