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Getting to Yes

Decent Essays

"Getting to Yes: Negotiating Agreement Without Giving In"
By: Peter Block
Written: 11/28/05

For our book report for IS Planning and Management, we were to read and review, Getting to Yes: Negotiating Agreement Without Giving In, by Roger Fisher, William Ury, and Bruce Patton. The book was written to educate readers on how to become better, more effective negotiators. They start with defining the difference between positional negotiations versus principled negotiations. They then move on describing their four principles for effective negotiation: People, Interests, Options, and Criteria. Additionally, they describe three common obstacles to negotiation - when the other party is more powerful, what if they won 't play, and when the …show more content…

In positional bargaining, negotiators spend much time defending their position and attacking the other side 's. Teams using objective criteria use time more efficiently talking about standards and possible solutions. There are also three basic points to remember when negotiating with objective criteria:

1) Frame each issue as a joint search for objective criteria.
2) Reason and be open to reason as to which standards are most appropriate and how they should be applied.
3) Never yield to pressure, only to principal.

Now we move on to common obstacles to negotiation. First, "What if they are more powerful?" This chapter introduces the concept of the BATNA or "Best Alternative To a Negotiated Agreement". This is your standard by which any proposed agreement should be measured. This is your gauge that tells you to cut and run. At what point will you withdraw from the negotiations. When the other side has power, guns, or some other leverage, a good BATNA can help you negotiate based on your principal rather than trying to strong-arm based on position. Developing a strong BATNA, according to the text, is perhaps the most effective course of action you can take in dealing with a seemingly more powerful negotiator. Second is "What if they don 't play fair". In this chapter, the authors describe ways that some parties try to either strong-arm their way through a negotiation or try not to

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