"Getting to Yes: Negotiating Agreement Without Giving In"
By: Peter Block
Written: 11/28/05
For our book report for IS Planning and Management, we were to read and review, Getting to Yes: Negotiating Agreement Without Giving In, by Roger Fisher, William Ury, and Bruce Patton. The book was written to educate readers on how to become better, more effective negotiators. They start with defining the difference between positional negotiations versus principled negotiations. They then move on describing their four principles for effective negotiation: People, Interests, Options, and Criteria. Additionally, they describe three common obstacles to negotiation - when the other party is more powerful, what if they won 't play, and when the
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In positional bargaining, negotiators spend much time defending their position and attacking the other side 's. Teams using objective criteria use time more efficiently talking about standards and possible solutions. There are also three basic points to remember when negotiating with objective criteria:
1) Frame each issue as a joint search for objective criteria.
2) Reason and be open to reason as to which standards are most appropriate and how they should be applied.
3) Never yield to pressure, only to principal.
Now we move on to common obstacles to negotiation. First, "What if they are more powerful?" This chapter introduces the concept of the BATNA or "Best Alternative To a Negotiated Agreement". This is your standard by which any proposed agreement should be measured. This is your gauge that tells you to cut and run. At what point will you withdraw from the negotiations. When the other side has power, guns, or some other leverage, a good BATNA can help you negotiate based on your principal rather than trying to strong-arm based on position. Developing a strong BATNA, according to the text, is perhaps the most effective course of action you can take in dealing with a seemingly more powerful negotiator. Second is "What if they don 't play fair". In this chapter, the authors describe ways that some parties try to either strong-arm their way through a negotiation or try not to
Negotiations are something that everyone experiences and does at some level. Even if informal, people negotiate and barter using what they have to offer to get what they want all of the time. However, there are times in life where the negotiations are much more serious and the stakes a lot higher. Whether official or unofficial, there are negotiation tactics and conditions that should be watched out for because they are a sign of potential problems.
Some of the negotiation tactics that I will take into consideration include focusing, depicting calm and patience, and staying in control (BĂEȘ, Camelia, et al. 148-49). Another important factor that I managed to do was to derive three essential preset goals that helped me in the entire negotiations process. The first goal was to focus on getting the lowest price possible by emphasizing on my least acceptable settlement. Every negotiation must have a bottom line, and among my goals was to research and find the bottom line of the deal before the negotiating process began. Thirdly, one of my important goals was to achieve profit and value for my money from the process of
Consequently, negotiation is a process that can be approached in many ways. No matter what strategy we choose, success lies in how well we prepared. The key to negotiating a beneficial outcome is the negotiators’ ability to consider all the elements of the situation carefully and to identify and think through the options. At the same time, negotiators must be able to keep events in perspective and be as fair and honest as circumstance allows. Because a common ground or interest has brought the parties to the negotiating table, a negotiator can benefit by trying to capitalize on this common
Getting to YES, Negotiating Agreement Without Giving In is an excellent book that discusses the best methods of negotiation. The book is divided into three sections that include defining the problem, the method to solve it, and possible scenarios that may arise when using these methods. Each section is broken down into a series of chapters that is simple to navigate and outlines each of the ideas in a way that is easy for any reader to comprehend. There are also several real life explanations for each issue that make the concepts easier to apply and understand. These ideas are reflective of a method developed by the Harvard Negotiation Project called “principled negotiation”. This method combines the two ideas of soft and hard negotiation
Negotiators rarely achieve an efficient agreement mainly because one party is being too aggressive or conservative, not knowing enough about the other party, and being more skilled. The first reason mentioned reflects the mentality that a party approaches the negotiations. If one party is being too aggressive on his offers and does not acknowledge his counter-party’s needs, it will be hard for both parties to achieve a profitable agreement. On the other hand, if a party is too conservative and is ready to accept any offer in desperation to conclude a deal, it will also cause repercussion. The second reason mentioned illustrates the preparation before the negotiations. Both parties need to inform themselves on their counter-parties and build
Whether or not we are aware of it, each of us is faced with an abundance of conflict each and every day. From the division of chores within a household, to asking one's boss for a raise, we've all learned the basic skills of negotiation. A national bestseller, Getting to Yes, introduces the method of principled negotiation, a form of alternative dispute resolutions as opposed to the common method of positional bargaining. Within the book, four basic elements of principled negotiation are stressed; separate the people from the problem, focus on interests instead of positions, invest options for mutual gain, and insist on using objective criteria. Following this section of the book are suggestions for problems that may occur and finally a
Whether it is at work, church or in our private relationships, negotiations are a necessary tool for reaching an agreement. They are made by discussing each parties point of view with the aim being to reach an agreement that is mutually beneficial. For the most part, negotiation is the process by which those people involved successfully adopt or abandon their respective position through the use of positional bargaining. There are different types of approaches for the negotiation process - some hard and others soft in their manner of approach. The desired outcome of
In the novel, Getting to Yes, Roger Fisher and William Ury articulate that “[A]ny method of negotiation may be fairly judged by three criteria: It should produce a wise agreement if agreement is possible. It should be efficient. And it should improve or at least not damage the relationship between the parties.”1 In academia the concept that Fisher and Ury describe is known as integrative negotiation – “a win-win process, based on pursuing interests, that focus upon an ongoing relationship between negotiating parties.”2 Although this concept appears simplistic, its efficient outcome is rarely achieved. Far too often negotiators fall quarry to distributing resources, instead of using creativity to “expand the pie”. However, the ability to negotiate, like any skill, can be improved.
However, if one side is far more powerful than another, they are likely to simply impose their solution on the other side, who will be forced to accept it, because they have no other choice. Using Fisher and Ury's term, they have no 'BATNA' (Best alternative to a negotiated agreement). (Gillian, (2005) Negotiation, lecture notes)
When entering into contract negotiations, the objective of each side is to obtain a contract of greatest benefit to their organization. This desirable outcome never happens by chance; it is always the result of careful planning. A critical part of this planning is understainding the role of power. This includes determining who possesses the power in bargaining, and establishing strrategies to bargain with individiuals who have more power than you. This power is needed to obtain the advantage in negotiating which will increase the liklihood of obtaining the goal (Lewicki, Saunders & Barry, 2011). Once in the heat of negotiation, it can be too late to try to catch-up on planning which failed to occur before the negotiation process began.
There’s four common strategies used for negotiating such as: yielding-someone readily accepting the other parties proposal to avoid ill feelings, compromising-coming up with a fair deal for both parties, competing-both parties competing to try to win regardless of what happens to the other, problem solving-similar to compromising, both parties come up with a solution to will help both parties get what they need.
According to research published from Business Negotiation Solutions inc, that was done over a four year period, there are key characteristics that are essential when conducting or trying to deliver a negotiation. Their findings reveal five different key areas that are central to negotiated success: being able to see the “big picture,” creating options, occupying a high moral ground, spending time developing a negotiation plan, and also the ability to know and understand different strengths and weakness in terms of trying to get a success negotiated agreement (Dietmeyer, 2008).
Communication styles in negotiation are probably one of the most important skills or characteristics one will develop over a lifetime. From the point a human being begins to develop cognitive skills, the process of learning and understanding situations become more apparent. One will learn from a very young age the dynamics and characteristics of communication and its role in negotiation. To better understand the communication process, one must be able to recognize how they communicate, whether it is on an assertive, aggressive, passive, or passive-aggressive level of communication. The manner in which one conveys his/her message is critical, and the many methods in which they do it is
Book Introduction This book represents authors’ response to faculty who wanted a briefer version of the longer text, Negotiation. The objective of this shorter volume is to provide the reader with the core concepts negotiation in a more succinct version. The book is organized into 9 chapters. The first four chapters introduce the reader to ¨ Negotiation Fundamentals¨. The first chapter
An effective negotiator is a strategic negotiator, who is able to switch back and forth between different phases of a negotiation without losing the goal in mind. An effective negotiator takes time to process what is happening during the negotiation and ensures that the right problem is being resolved while taking into consideration other party’s intrests to finding a common ground. Concequently those type of actions facilitate in the process of a negotiation by creating a cooperative environment and enhance the furture relationship between the parties (Fells 2012; Sebenius 2001). An effective negotiator aknowledges that no party is the same and as every negotiation, every negotiator is different from one another. These variations explain the DNA of negotiation that requires an effective negotiator to take into considerations the strands of the DNA, such as “reciprocity, trust, power, information exchange, ethics, and outcome” that vary from person to person (Fells 2012, pg 8).