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1674 Words Dec 30th, 2012 7 Pages
Myntra.com logo. | Screenshot [show] | URL | www.myntra.com | Commercial? | Yes | Type of site | Online shopping
(E-commerce) | Registration | Required | Availablelanguage(s) | hindi | Owner | Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena | Launched | 2007 | Alexa rank | 1,481 (August 2012)[1] | Current status | Online |
History
Myntra was established by Mukesh Bansal and Sankar Bora in February 2007. The other key members are Ashutosh Lawania, and Vineet Saxena. All of them are IIT/IIM alumni, and have worked for several start-ups.
Myntra is headquartered in Bangalore and has been funded by Venture Capital funds like IndoUS, IDG & Accel Partners.[5]
The company started off in the business of
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The new ad scored high on fashion quotient and the core message was to communicate the launch of the Autumn Winter 2011 collection on Myntra.com. [22]
In February 2012, Myntra also rolled out an OOH (out of home) campaign across Tier 2 cities, to to build brand awareness and promote online shopping. [23]
In June 2012, Myntra launched its third campaign. Created by Taproot, the communication emphasises the benefits of buying online, and is titled 'Real life mein aisa hota hai kya '.in which they offer free shipping,cash on delivery,30 day return & 24 hours dispatch [24]
Myntra continued the 'Real life mein aisa hota hai kya ' theme in its next campaign in October 2012 and extended it to showcase its wide catalog and hassle-free Returns Policy. [25] Revenue
In the last round (Nov 2010), Myntra raised $14mn and in 2008, raised $5mn from NEA-IUV, IDG Ventures and Accel. Myntra started as a custom gifting service and later morphed into an online store fashion store selling lifestyle products.
The latest round of $20mn funding (Series C) will be used to build its logistics service (they have already started their own logistic service) and expansion into new categories. Myntra.com targets Rs 500 crores revenue for the next fiscal
Myntra.com, the largest online retailer of fashion and lifestyle products in India, is aiming revenues of Rs 500 crores in the financial year 2012- 2013. The company which entered

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