Ghana Swot

1392 Words Oct 7th, 2012 6 Pages
Ghana SWOT Analysis as a Potential Tourist Destination
Todd Breen
Applied Marketing Management
MGT 541
September 06, 2012 I have read and understand the plagiarism policy as outlined in the syllabus and the sections in the Student Bulletin relating to the IWU Honesty/Cheating Policy. By affixing this statement to the title page of my paper, I certify that I have not cheated or plagiarized in the process of completing this assignment. If it is found that cheating and/or plagiarism did take place in the writing of this paper, I understand the possible consequences of the act/s, which could include expulsion from Indiana Wesleyan University. Ghana SWOT Analysis as a Potential Tourist Destination

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They are also called the Gold Coast. The Gold Coast so named for gold production attracting Britain, Holland, Portugal, Spain and Germany (Pearson, 2012).
SWOT

Internal Analysis

Strengths. Ghana is a diverse country where tribal distinctions are clear and regional areas are steep in their individual histories. Ghana’s notable strength is not allowing regional differences to cause contention between communities, which enables them to coexist and work toward a common goal without fear of conflict. Another strength is that English is the official language and the religious majority is Christian, which promotes easy interaction among tourists and Ghanaians. The absence of language and religious barriers aides in encouraging English speaking and Christian based tourists to visit Ghana.
Ghanaians are committed to improving their economy and developing into a travel destination country. Yet, surprisingly a considerable amount of tourism is coming from within the country’s population. Still, this commitment in itself is a strength. The country enters the 21st century by embracing social media to increase their exposure to the world. Ghanaians are Twittering about everything from elections to football games. Ghanaian leaders understand the importance of technology and internet marketing.
Weakness. A weakness that affects Ghana’s tourist industry is the country’s underdeveloped infrastructure. The country
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