Gilmore Girls

Gilmore Girls is a fast paced “dramedy” following a thirty-something single mother, Lorelai, and her daughter, Rory. Seemingly progressive, as the show was written and produced by a woman, Amy Serman-Palladino, Gilmore Girls’

Netflix was founded in 1997 with the intent to revolutionize the way in which consumers watch movies and television shows. Their accomplishments both in innovation and in customer base for their service indicate that the firm has been, and continues to be, successful in doing so. Currently, the

Netflix followed a very well structured International strategy by planning their mission statement which is mainly directed to end users. “For one low monthly price, Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.”

Netflix is focusing on the groups that need to relax after a hard day of work, or just groups that seek for relaxation. This group likes to watch series or movies for their relaxation. This identifies some end-users to have a life with need for relaxation. Another lifestyle that some end users may have is the one which are fans of some movies/series genre, they love to watch some specific genre and that is where the Netflix service is based upon.

The television show Gilmore Girls was a very successful “dramedy” created by Amy Sherman-Palladino that starred Laure Graham and Alexis Bledel. It is centered around a young mother named Lorelai (Graham) and the daughter that she had at sixteen named Rory (Bledel) who live in a very small town, the fictional Stars Hollow, Connecticut. Lorelai’s parents, Richard and Emily Gilmore, live in Hartford, Connecticut and are rich and proper and have very specific ideas of what a life should look like. Lorelai never felt like she belonged in that world, which is why she moved to Stars Hollow when she was seventeen, just a year after she had Rory. Lorelai began her life in Stars Hollow by living in a potting shed behind The Independence Inn, where she got

Netflix has ruled my summer. Netflix is awesome. There are so many great shows to choose from: such as, Its Always Sunny in Philadelphia, Breaking Bad, Parks & Rec, plus the cartoons- Family Guy and The Cleveland Show. Netflix can cover and support my every mood. For example: when I am bummed out- I watch Family Guy- where I literally laugh out loud. If I am in a serious mood- I will watch Breaking Bad- the story of what not to do. Finally, when I am tired and cannot fall asleep, all I need to do is put on a History Channel documentary and I am out like a light!

Large catalogue of diverse shows and movies – Netflix has a vast collection of international shows and movies that other competitors in the market do not have.

Gilmore Girls follows the lives of three women in the Gilmore family. Rory, the youngest, is a teenager at the beginning of the show. She is an only child and was raised by her single mother, Lorelai, in the small town of Stars Hollow, Connecticut. Lorelai is in her thirties throughout the show. She became pregnant with Rory when she was sixteen, and left her wealthy parents’ home to raise Rory alone. Emily, the

It is impossible to set the accurate upper and lower limits for Netflix’s consumer bracket. However, the company’s customer base mainly includes the Millennial Generation. The company focuses on online entertainment, which

In the second circle is a representation of the Netflix team’s view of how their customers perceive their offerings. Netflix has the highest share of the movie/television streaming market. In 2011,

Netflix is a big topic of discussion on social media networks. It has also created the term “Netflix and Chill” which is used in many different ways. It has provided a way to watch TV online whether you're on a phone, tablet, or computer. It is also available on smart TVs. Netflix has made it’s own original series like House of Cards, Orange is the New Black, and the newest, Fuller House. Fuller House is a spinoff of Full House with most of the same cast members and some new. It was a very popular topic on the internet before it came out and now that it’s out it is too.

In Netflix’s own description of its vision for sustainable long-term future, the company describes a few critical elements necessary for growth [Netflix.com]. Its vision encompass the evolution of internet TV, replacement of “linear TV” by the internet TV, development of interactive applications, and enhancement of streaming capability to virtual limitless access capability.

Marc Randolph and Reed Hastings founded Netflix in 1997 in California. It is said that the idea came to Hastings after having to pay $40 in overdue fines for returning Apollo 13 to late. Netflix was originally a website (launched on August 29, 1997) that rented DVDs through rental posting and a traditional pay-per-rental model. In the early 2000, Netflix dropped this model and

Because users of the above websites and social media outlets overlap heavily with Netflix’s target demographic, the coverage of their selected audience will be stronger than most other forms of communication (and e-mails and letters to their

Starting off as a mail-only service in August of 1997, the service rapidly bloomed into an online, paid source for thousands of movies, series, and other TV shows. Although their streaming option is the most favored, Netflix still offers users the opportunity to order DVDs and other forms of tangible movies. All in all, Netflix holds a multitude of positive and negative effects on society, both which include instant accessibility, immediate forms of entertainment, binge-watching, and unproductivity. Lastly, Netflix may soon become an overwhelmingly large company that takes the television and video distribution industries by storm due to its growing popularity and its ability to be cheaper than regular cable