Giorgio Armani Essay

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Giorgio Armani

Giorgio Armani, one of three children, was born on July 11th, 1934 in Piacenza, Northern Italy. Even though he is an international well known designer, he grew up hoping to become a doctor. However, he quit medical after two years because he hated the sight of blood. He began his career in the fashion industry by working as a buyer for Milan's largest department store, La Rinascente. After that job, he worked as an assistant designer for Cerruti. He also worked as a freelance designer, and it was in 1974 he designed under his own name. He mainly designed men's clothing but until 1975, he began his women's collection.

Giorgio was the first fashion designer to be on the cover of
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However, he concentrated more on his dress designing and was hired by Robert Piguet in 1938. He again served in the army and returned to Paris in 1941 working for Lucien Lelong. In 1946 he opened his own designing house which was backed by the textile manufacturer Marcel Boussac.

For his first collection in 1947, he created the extremely popular "New Look", which featured rounded shoulders, a cinched waist, and a very full skirt. Dior created a luxurious clothing style which contrasted the severe living conditions of post-war France. After the war, he helped to re-establish Paris as the capital of world-fashion. Each collection throughout the 50's had a theme - classic suits, ballerina-length skirts, the H-line in 1954, and A- and Y-lines in 1955.

Together with his partner Jacques Rouet, Dior was the pioneer for license agreements in the fashion business. Already in 1948, he decided to arrange licensed production of furs, socks, ties, perfumes, and clothing in regionally separate production centres. This gained him international recognition.

In 1953, he hired Yves Saint Laurent as an assistant. After Dior's sudden death in October 1957 in Italy, Saint Laurentbecame head designer.

Ralph Lauren

Ralph Lauren's real last name was Lifshitz which was changed in the 1950's by him and his siblings. He was
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