Gloablization

4764 Words May 15th, 2012 20 Pages
Globalization (2004)
Emulated through Images: The Globalization of Misconstructed African American Beauty and Hip-Hop Culture
Kerri A. Reddick-Morgan Georgia State University kreddick1@student.gsu.edu

Abstract
From news coverage to entertainment, the media shapes, reflects, reinforces and defines the world in which we live. In publishing, theatre, films, television and popular music-industries largely controlled by white men--Blacks continually struggle for both a voice and representation. Many scholars write about the stereotyping of Blacks in the media (Meyers, 1999; Davis, 1989). Light skinned Black women with classic European features predominate in beauty pageants, music videos, and in the world of modeling. It is with respect
…show more content…
The range of “acceptable” images was narrow and the depictions of women were particularly debased: a maid or housekeeper. If in print, she represented the woman selling feminine hygiene products. Not until later in history did the Eurocentric vision of Black beauty infiltrate America media. During the late 60’s Diane Carroll an African American model and actress was portrayed as a middle-class widowed single mother with one child. The Diane Carroll Show portrayed a slim fair skinned, docile nurse typifying the American ‘ideal’ of African American ‘family’, that of the single mother, beautiful which equaled lighter skin and assimilated. During the 60s and 70s there were very few African American leading males or females. The 80s and 90s saw a few more leading men come along. After Bill Cosby’s The Cosby Show – more Black women were seen in commercials – yet, for Black women, the roles were as predictable--the housewife, the overweight cleaning expert, sweet grandma, and soda-drinking teenagers-as they were few. This visual disparagement is not an oversight. What we see or don’t see affects how we think and feel about others and ourselves. Stroman (1984) investigated the role of television representations of African Americans and how these representations affect attitudes and social habits. America’s lack of investment in minority consumerism only reinforces the view that minorities are seen as second-rate citizens. As a matter of practice, African Americans were
Open Document