Global Business Environment: Interview With IKEA's Senior International Manager

1139 Words Jan 29th, 2018 5 Pages
Jeff Anderson, who has been in the international business for more than a decade. Mr. Jeff is the senior International manager at IKEA and is working with IKEA since last 10 years. He often visits different countries that have IKEA stores; and has been to Europe, Middle East, North America, Australia and United Kingdom. IKEA is recognized as the global business of retail home furnishings and house ware and is counted in the list of firms that have adopted a rapid internationalization process (Hollensen, 2007). In fact, it is also known as the king of globalization when compared to many of its competitors in the furniture industry (Capell et.al., 2005). Currently it is offering more than 12000 products that are supplied by 2000 suppliers working in different parts of the world. Its products include; furniture, bathrooms and kitchen accessories, toys, decoration pieces and other such variety. Majority of these products are flat-pack and ready to be assemble by the consumer. Today IKEA has over 300 stores in different countries across Europe, Middle East, North America, Australia and United Kingdom. Mr. Jeff, the senior store manager is responsible for visiting the different countries where IKEA plans to open the store. Moreover, he is also do regular visits for making the necessary changes and handling key issues at…
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