Global Business

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Table of Contents Executive Summary 1 Introduction 2 Business Opportunity 2 Country Analysis 3 SWOT Analysis 10 Product Concept 10 Competition 12 Financial Sources 14 Information Sources 16 Business and Political Risks 16 Entry Strategy 17 Marketing Strategy 18 Financial Results 20 Business Success 21 Exit Strategy 22 Conclusion 23 Executive Summary Global Connections' mission is to be known for connecting the world to the Internet. Brazil needs to be connected and Global Connections is the company to facilitate that move forward. In conjunction with the government, Global Connections will alleviate digital divide. Global Connections plan is to provide expert direction to the…show more content…
It occupies almost half of the South American continent. According to the Brazilian Institute of Geography and Statistics, the total area is 8,547,403 square kilometers7. It spans four time zones and shares a border with every country in South American except Chile and Ecuador.6 Brazil's geological formation is very old. Precambrian crystalline shields cover 36% of the territory, especially its central area. Almost half of Brazil averages less than 200 meters in elevation and the coastal zone is renowned for thousands of kilometers of tropical beaches. Brazil has 26 states and the Federal District, which are divided into five regions: North, Northeast, Southeast, South, and Center-West. Each of the five major regions has a distinct ecosystem: equatorial, tropical, semiarid, highland tropical and subtropical. 90% of the country is in the tropical zone, but the climate of Brazil varies. It is mostly tropical in the North and temperate below the Tropic of Capricorn, which crosses the country at the latitude of Sao Paulo. Precipitation levels vary widely and most of Brazil has moderate rainfall of between 1,000 and 1,500 millimeters a year, particularly in the summer. The Amazon region is notoriously humid, but less widely known is that the Amazon rain forest has a three-to-five month dry season. The Northeast is the driest part of the country.6 Brazil has one of the world's most extensive river systems,
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